Consumer Insights Manager

Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.

Shark Ninja is expanding our APAC business and scaling it rapidly. Our two brands, Shark, and Ninja, have enjoyed unprecedented growth in the past 8 years, driven mainly by the very strong innovation pipeline on both brands. Given this success in our existing markets, Shark Ninja has embarked on a bold plan for growing APAC business, in which Australia and New Zealand play a critical role. We drive stronger growth, behind innovation and investments.

As we continue to grow, we are looking for a Consumer Insights Manager to join our team. This role will be based in Sydney, directly reporting to Head of Consumer Insights – ANZ

Position Overview:

ANZ is one of the largest markets in APAC, this position will play a critical role in thriving our global business.

This hands-on role is for a strategic thinker who thrives in a fast-paced environment and has the ability to turn insights that lead to business actions and outcomes

This is an exciting opportunity to get directly involved in developing our innovative, high-quality products and marketing plan to maximize their potential for further business growth, in global, agile, dynamic and flat environment.

Responsibility focuses on Australia & New Zealand domestic market only.

Here are some of the EXCITING things you will get to do:

The Consumer insights manager will play a pivotal role in shaping SharkNinja’s consumer strategy across ANZ.

Working closely with Head of Consumer Insights and Product, Marketing, other cross functional teams, this is both a strategic and hands-on role, responsible for all research phases for new product development to ensure our products are relevant to the ANZ consumer

Key Responsibilities:

Annual research planning

• Partner with the Head of Consumer Insights ANZ to set the research agenda for the region
• Plan holistic market research plan, based on the business needs to achieve annual sales target, approaching both product development side and marketing activity side.

Lead Research design

• Elaborate each research design by localizing global-common SharkNinja protocols into ANZ market.
• Curve out the best respondent criteria, considering our potential targets

Lead Research Execution

• Lead qualitive and quantitative research projects end to end including briefs, questionnaires, moderation of in-home testing, discussion guides and report preparation/communication

Data analysis / Reporting

• Quantitative data aggregation at holistic level, qualitative analysis at conscious / subconscious levels
• Write report with powerful storyline supported by convincing data / insights
• Provide actionable, strategic recommendations / implications for next steps, having a good balance of objectivity and creativity

Budget control / monitor

• Drive cost optimization by negotiating with agencies to select most cost-efficient ones.
• Fostering in-house research approaches
• Utilize other market assets, past assets, or relevant information sources to cut down costs of ‘nice-to-have’ research.
• Monitor costs to ensure annual CI spending fits within annual CI budget

Required Skills and Qualifications:

• Minimum 5 years of proven experience in hands-on marketing research including agency-side experience and/or FMCG, consumer goods (client-side experience)
• Bachelor’s degree in psychology / sociology / anthropology / foreign studies or relevant discipline
• Understanding Australian / New Zealand consumers’ nature and behaviour
• Strong background in qualitative and quantitative research approaches/methodologies
• Proven ability to distil insights into simple, compelling reports. in
• Excellent analytical skill; logical report writing, and using multiple sources of information and connecting dots.
• Excellent communication skills and stakeholder management skills – able to influence and inspire cross functional teams
• A self-starter who thrives in a dynamic environment with demonstrated ability to multi-task in timely manner
• Good balance of 1) objectivity and creativity, 2) bird-eye view and detail-orientation
• Passionate about consumers, products and brands
• Outstanding aspiration in learning about products

Your role in leading our success drivers & representing our unique mindset:

• Lead us to be “RARELY SATISFIED”
• Make things better each day; “PROGRESS OVER PERFECTION”
• Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,”
• Deliver something great; “WINNING IS A TEAM SPORT”
• Be clear and honest, “COMMUNICATING FOR IMPACT.”

Explore SharkNinja on our social channels: