Consumer & Trade Activation Manager

HR Fabrika is an HR company that covers a wide range of HR services including recruitment and selection, consulting, payroll, organization design etc. Our client - JTI (Japan Tobacco International), an innovative international company with 46,000 employees, 119 different nationalities and operating in over 70 countries worldwide, is looking for:

Consumer & Trade Activation Manager

(Croatia)

Responsibilities

• Develop and execute consumer and trade activation strategies across key channels (HoReCa, retail, events, digital)

• Translate brand plans into effective activation initiatives and ensure high-quality execution

• Lead and develop the activation team, setting clear KPIs and driving performance

• Manage activation budget end-to-end, ensuring efficient allocation, cost control and optimization

• Track and drive performance against key KPIs, ensuring effective delivery and continuous improvement

• Define and monitor trade visibility and merchandising standards across channels

• Manage external agencies and suppliers, including coordination, negotiation and performance tracking

• Ensure strong in-market execution through close collaboration with field teams and regular market visits

Requirements

Requirements:

• Fluent in Croatian and English

• University degree

• Advanced MS Office skills

• Minimum ~5 years of relevant FMCG experience, preferably in trade marketing or consumer & trade activation

• Proven people management experience or strong leadership potential

• Strong communication, stakeholder management and collaboration skills

• Experience working with external partners and suppliers, including negotiation

• Strong analytical mindset with solid experience in budget management and KPI driven environments

• High level of ownership, independence and accountability, with a focus on delivering measurable impact

• Experience in regulated industries is an advantage