Content Acquisition Manager, Viu

We are looking for an experienced and driven Content Acquisition Manager to lead content sourcing and licensing across Southeast Asian markets, with a particular focus on Chinese content. This is a fast-paced, high-impact role suited to someone who thrives on change, is genuinely passionate about content (especially Chinese dramas and entertainment), and is committed to building a best-in-class content pipeline for our OTT platform. You will drive key partner relationships, shape acquisition strategy, and work closely with cross-functional teams to bring the best content to our audiences.

Key Responsibilities:

• Lead the identification and sourcing of high-quality content that aligns with the organization's goals, target audience, and content strategy, with direct ownership of the Chinese content vertical.
• Act as the go-to lead for Chinese content acquisition, driving strategy and priorities for this vertical while collaborating closely with the wider content acquisition team.
• Evaluate content submissions and proposals to ensure they meet quality standards and audience preferences across SEA markets.
• Lead negotiations on content licensing agreements and contracts with content providers to secure rights for our OTT platform across the markets.
• Develop and maintain strong relationships with content partners, especially Chinese content providers, to ensure a steady pipeline of fresh and relevant content.
• Oversee content rights and contract management, ensuring compliance with contractual obligations and licensing terms.
• Collaborate closely with internal stakeholders, including content operations, legal, finance and marketing teams, to execute content acquisition strategies effectively.
• Monitor and analyse the performance of acquired content, including engagement metrics and user feedback, to continuously refine acquisition strategy.
• Stay ahead of industry trends, the competitive landscape and emerging content opportunities, especially within the Chinese content space, to inform acquisition decisions.
• Adapt quickly to shifting priorities and market dynamics, keeping the team agile in a fast-moving content and streaming landscape.

Requirements:

• Degree holder with at least 5–8 years of relevant experience in content acquisition, licensing or a related role in the media, entertainment or OTT/streaming industry, ideally with experience leading or driving a specific content category.
• Genuine passion for content, with strong knowledge of and interest in Asian content, especially Chinese dramas and entertainment.
• Strong negotiation skills and hands-on experience in contract management.
• Proficiency in data analysis tools to evaluate content performance and inform decision-making.
• Good command of spoken and written Chinese strongly preferred, to engage effectively with Chinese content partners.
• Excellent communication, interpersonal and presentation skills, with the ability to build rapport with stakeholders at all levels.
• Highly adaptive and comfortable with ambiguity — able to pivot quickly and stay effective in a rapidly changing, fast-moving environment.
• Positive attitude and a strong sense of responsibility.