Content and Brand Media Manager
Job Description:
- Develop and execute the brand's content and communication strategy on the Xiaohongshu platform to enhance brand influence, user engagement, and business conversion.
- Responsible for Xiaohongshu content ecosystem operations, including content planning, creative development, influencer (KOL) collaboration, and daily content management.
- Formulate and optimize media buying strategies, manage advertising budgets, and continuously improve media efficiency and ROI.
- Collaborate closely with Xiaohongshu media representatives, internal Social teams, media agencies, IT, and e-commerce teams to drive brand communication and achieve business objectives.
- Monitor industry trends, platform algorithm changes, and competitive dynamics, continuously optimizing brand operation strategies.
Qualification:
- Bachelor's degree or above, with 3-5+ years of experience in brand marketing, digital marketing, or social media operations, including at least 2 years of experience in Xiaohongshu platform operations.
- Profound understanding of the Xiaohongshu platform ecosystem, content mechanisms, and user behavior, with successful practical experience in content seeding, influencer marketing, and traffic operations.
- Extensive experience in media buying, familiar with Xiaohongshu JuGuang platform and mainstream digital media buying tools, capable of independently developing and optimizing media strategies.
- Strong data analysis skills, capable of driving content and media optimization based on data insights.
- Excellent project management and cross-functional teamwork abilities, with strong communication and influencing skills, and a result-oriented mindset.
- Experience in FMCG, beauty, and personal care brands is preferred.