Content & Brand Manager
Posted
About Green Alpha Property Management
Green Alpha Property Management is a growing real estate management platform focused on delivering strong property performance while creating communities residents are proud to call home. As our portfolio continues to expand, we are building the people, systems, and capabilities necessary to support our communities at scale.
About the Role
The Brand & Content Manager will lead the day-to-day execution of Green Alpha's brand and content strategy across corporate and property-level channels. This is a hands-on creative role responsible for capturing and producing original photography and video, managing social media, maintaining website content, developing marketing collateral, and supporting online reputation across the portfolio.
Professional photography and videography capabilities are a core requirement of this position. The Brand & Content Manager must be comfortable operating professional camera equipment and independently capturing high-quality photo and video content at properties, company events, community events, and other locations across the portfolio.
This role requires someone who combines strong brand judgment and creative instincts with the technical ability to personally produce the content needed to bring the Green Alpha brand and its communities to life.
Key Responsibilities
Photography, Videography & Content Production
- Personally capture professional-quality photography and video across Green Alpha's portfolio.
- Operate professional DSLR or mirrorless camera equipment, lenses, lighting, audio, and other production equipment.
- Plan and execute property photoshoots and video shoots from concept through final delivery.
- Capture property interiors, exteriors, amenities, renovations, resident events, employee features, corporate initiatives, and other portfolio activity.
- Produce both planned campaign content and authentic day-to-day content across Green Alpha's communities.
- Edit photography and video for social media, websites, digital campaigns, presentations, and other marketing channels.
- Produce short-form video and social-first content tailored to individual platforms.
- Maintain an organized and current library of photography, video, and other creative assets.
- Travel to Green Alpha communities as needed to consistently capture new content.
Brand Management
- Maintain and execute Green Alpha's brand standards across corporate and property-level marketing.
- Ensure consistency in visual identity, messaging, voice, and positioning across all channels.
- Support property branding and rebranding initiatives, including creative direction and implementation.
- Maintain standards for property signage, collateral, digital assets, and other resident-facing materials.
- Develop templates and creative resources that strengthen brand consistency across the organization.
Social Media & Content
- Manage Green Alpha's organic social media presence and content calendar.
- Develop original content highlighting properties, residents, onsite teams, community events, company initiatives, and organizational growth.
- Write and edit social media copy and other brand communications.
- Transform captured photography and video into compelling platform-specific content.
- Maintain a consistent cadence of high-quality, original content across corporate and applicable property channels.
- Identify new content opportunities and creative concepts that strengthen engagement and brand awareness.
Website & Digital Content
- Manage ongoing content updates to Green Alpha and property websites.
- Ensure property information, photography, messaging, and other digital content remain current and accurate.
- Coordinate website updates associated with acquisitions, property launches, renovations, and rebranding initiatives.
- Regularly refresh property websites with current, professional visual assets.
- Partner with internal teams and external vendors on larger website and digital projects as needed.
Marketing Collateral
- Create and maintain corporate and property-level marketing materials.
- Develop and coordinate brochures, flyers, signage, presentations, digital assets, templates, and other collateral.
- Ensure all materials are accurate, visually consistent, and aligned with established brand standards.
- Support property teams with creative materials for leasing, resident engagement, and community initiatives.
Reputation Management
- Support portfolio-wide online reputation strategy and execution.
- Monitor property reviews, ratings, and reputation trends across major platforms.
- Partner with onsite and operations teams to support timely, professional, and brand-appropriate responses.
- Track reputation performance and identify recurring themes, opportunities, and areas requiring additional attention.
- Help establish consistent standards for how Green Alpha communities engage with residents and prospects across digital review platforms.
Qualifications
- 3+ years of experience in content creation, brand marketing, photography, videography, social media, or a related field.
- Demonstrated professional photography and videography experience required.
- Strong working knowledge of professional DSLR or mirrorless camera equipment, lenses, lighting, audio, and production equipment required.
- Ability to independently plan, shoot, edit, and deliver professional-quality photo and video content.
- Strong video editing and photo editing capabilities.
- Experience creating short-form digital and social video content.
- Strong understanding of composition, lighting, visual storytelling, and creative direction.
- Strong writing and editing skills with excellent attention to detail.
- Experience managing social media channels and content calendars.
- Experience maintaining and updating website content.
- Understanding of brand standards and visual consistency across multiple channels.
- Experience with Adobe Creative Cloud or comparable professional editing software strongly preferred.
- Experience with online reputation management preferred.
- Multifamily, property management, real estate, hospitality, or multi-location brand experience is a plus.
- Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
- Ability and willingness to travel regularly to Green Alpha properties for content capture.
Portfolio Requirement
A portfolio must be submitted with the application and should include examples of both photography and videography work. Candidates should demonstrate their ability to independently capture, edit, and produce professional-quality visual content. Applications submitted without a portfolio will not be considered.
What Success Looks Like
Success in this role means Green Alpha has a consistent pipeline of high-quality, original content that accurately represents our properties, people, and communities while maintaining a strong and recognizable brand across the portfolio.
From photographing a newly renovated apartment and producing property video to documenting resident events, managing social content, updating websites, and maintaining brand standards, the Brand & Content Manager will play a hands-on role in defining how Green Alpha and its communities are presented to the market.