Content Creator (Korea)

About Us

We are a fast-growing group of companies operating within the iGaming and Sportsbook industry. As we prepare for significant international expansion, we are building a high-performance marketing team capable of creating engaging content that drives brand awareness, customer acquisition, retention, and community engagement across multiple markets.

We are looking for a creative, commercially minded, and highly adaptable Content Creator who can develop compelling content across digital channels while maintaining a strong understanding of performance marketing objectives.

Position Overview

The Content Creator will be responsible for producing high-quality content that supports our Sportsbook and Casino brands across multiple markets and platforms. This role combines creativity with data-driven execution, requiring someone who understands how content contributes to acquisition, engagement, retention, and brand growth.

The ideal candidate has experience creating content for digital-first brands, understands social media trends, and can produce engaging content quickly in a fast-paced environment.

Key Responsibilities

Content Creation & Production

• Create engaging content for social media, websites, blogs, landing pages, CRM campaigns, and promotional activities.
• Develop content that supports both Sportsbook and Casino acquisition and retention campaigns.
• Produce written, visual, and short-form video content optimized for various platforms.
• Create compelling promotional messaging aligned with brand guidelines and campaign objectives.
• Adapt content for different markets, audiences, and channels.

Social Media & Community Engagement

• Develop content calendars and publishing schedules.
• Create platform-specific content for channels such as Instagram, Facebook, X, TikTok, Telegram, YouTube, and emerging platforms.
• Monitor industry trends, viral content, and competitor activities to identify new opportunities.
• Support community engagement initiatives through creative content ideas and campaigns.

Campaign Support

• Collaborate closely with Media Buyers, CRM, Design, and Affiliate teams to support marketing campaigns.
• Produce content assets for acquisition campaigns, product launches, promotions, and major sporting events.
• Assist with campaign ideation and creative brainstorming sessions.
• Ensure content is delivered within tight deadlines and aligns with campaign objectives.

Brand Development

• Maintain consistent brand voice, tone, and messaging across all content.
• Help strengthen brand awareness and positioning within competitive markets.
• Contribute creative ideas that differentiate our brands from competitors.
• Support employer branding initiatives and corporate communications when required.

Performance & Optimization

• Analyze content performance metrics and engagement data.
• Implement improvements based on performance insights and audience behavior.
• Participate in A/B testing of content formats, messaging, and creative approaches.
• Continuously optimize content to improve reach, engagement, and conversion rates.

Required Qualifications

Must Have

• 3+ years of experience in Content Creation, Social Media, Digital Marketing, or a related field.
• Strong copywriting and storytelling skills.
• Experience creating content for multiple digital platforms.
• Proficiency with content creation tools such as Canva, Adobe Creative Suite, CapCut, Figma, or similar.
• Experience producing short-form video content for social media.
• Excellent English communication skills, both written and verbal.
• Excellent Korean communication skills, both written and verbal.
  
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong attention to detail and commitment to content quality.

Preferred

• Experience within iGaming, Sportsbook, Casino, FinTech, or highly regulated industries.
• Understanding of SEO and content optimization best practices.
• Experience working with influencers, affiliates, or online communities.
• Knowledge of AI-powered content creation tools.
• Additional language skills are considered a strong advantage.

Key Competencies

• Creativity and Innovation
• Commercial Awareness
• Storytelling Ability
• Content Strategy Thinking
• Attention to Detail
• Adaptability
• Collaboration
• Time Management
• Data-Driven Decision Making
• Ownership and Accountability

What Success Looks Like

Within the first 6 months, you will:

• Establish a consistent and scalable content production workflow.
• Contribute to measurable growth in engagement and brand visibility.
• Successfully support acquisition and retention campaigns with high-performing content.
• Become a trusted creative partner to Marketing, CRM, Design, and Affiliate teams.
• Deliver content that balances creativity with measurable business impact.

Why Join Us?

• Opportunity to help build a rapidly growing international iGaming and Sportsbook business.
• Work alongside experienced industry professionals.
• Fast-paced environment with significant ownership and creative freedom.
• Career growth opportunities as the company scales globally.
• Competitive compensation and benefits package.