Content Creator – Paid Social Ads

Hi there! We are South and our client is looking for a Content Creator – Paid Social Ads!

Note to Applicants:

• Eligibility: This position is open to candidates residing in Latin America.

• Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.

• Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.

• Interview Policy: The use of artificial intelligence (AI) tools during interviews are strictly prohibited.

• Note: As part of the final stages of the selection process, contractors may be asked to provide professional references for a reference check. If you're selected, you may also be asked to update their LinkedIn profile. 🙂

• Design and produce static performance ads for DTC brands across paid social channels.
• Create and edit short-form video ads, including UGC-style and direct-response creatives.
• Translate creative concepts, briefs, and marketing messages into engaging visual content.
• Adapt creatives for different formats, platforms, audiences, and campaign objectives.
• Apply performance-oriented principles such as strong hooks, clear messaging, compelling CTAs, and product-focused storytelling.
• Work with existing brand assets, product imagery, videos, and copy to develop new creative variations.
• Create multiple creative variations to test different hooks, messaging, visuals, and formats.
• Collaborate with marketing and creative teams to understand campaign goals and creative direction.
• Incorporate feedback and performance insights into future creative iterations.
• Ensure all creatives are polished, on-brand, and optimized for digital advertising.

• 2–3+ years of directly relevant experience creating performance or paid advertising creatives.
• Proven experience designing ads for DTC / e-commerce brands, preferably targeting US and/or European markets.
• Strong hands-on experience with Canva and CapCut.
• Experience creating both static ads and short-form video content.
• Strong visual communication and attention to detail.
• Ability to create and adapt content in English.
• Understanding of what makes an effective performance ad, including hooks, CTAs, visual hierarchy, and direct-response messaging.
• Ability to work independently, manage multiple creative requests, and meet deadlines.
• A portfolio with English-language DTC static ads and short-form videos personally created by you.

• Experience working with Meta Ads or other paid social platforms.
• Experience with UGC-style advertising and creator-led content.
• Experience creating multiple variations for creative testing.
• Familiarity with performance marketing metrics and using creative performance data to inform iterations.
• Experience working with US or European e-commerce brands.

If this opportunity sounds good to you, send us your resume!