Content Creator

About Project:
It is a mobile accounting app for sole traders, freelancers and self-employed workers — income, expenses and tax handled from a phone in minutes rather than evenings.
Our product is a phone screen and our audience watches vertical video. Nearly everything we say to the market — organic posts, ads, store screenshots, onboarding — needs someone to actually make it. That's this role.

What you'll do

• Produce the volume. Script, shoot, edit and deliver 15–25 finished pieces a month: short vertical video, talking-head explainers, screen-recorded app walkthroughs, UGC-style pieces, statics, carousels and thumbnails.
• Be on camera, or find who is. Present pieces yourself where it suits, and otherwise direct and film users, tradespeople, freelancers and [our accountant]. Being comfortable in front of a lens is a real advantage here, though we care more about whether the finished piece holds attention.
• Own the edit. Cut, caption, grade and sound-mix to a publishable standard (CapCut / Premiere / DaVinci, plus basic motion graphics). Burned-in subtitles as standard — most of our audience watches on mute.
• Make ad creative that gets tested. Produce hook and format variants for paid campaigns, 3–5 per concept, so Performance / Head of Marketing has something real to test rather than one precious asset. Iterate on what the data says, not on what you liked making.
• Show the product honestly. App demos and screenshots must match the current live release — no mocked-up screens, no numbers we can't stand behind, and any on-screen tax figure or claim signed off by our accountant before delivery.
• Get more from every shoot. Plan so that one filming session produces a month of assets across formats and channels. Maintain the asset library so nothing gets shot twice.
• Hit the calendar. 31 January Self Assessment, the 5 April year end and quarterly VAT/MTD deadlines are our peaks. January's content is filmed and edited in [November].
• Keep the brand consistent. Work to the tone-of-voice and visual guidelines, and flag when they're getting in the way of something that would actually perform.
• Look after the kit. Camera, audio, lighting and licences — your responsibility to keep working and organised.

What we're looking for

• 2+ years producing short-form video for a brand, agency, creator or as a creator yourself. Showreel or channel links required — we'll judge the work, not the CV.
• You handle the full pipeline alone: idea, script, shoot, edit, caption, deliver. No handoffs available here.
• Genuine feel for what makes someone stop scrolling in the first three seconds, and the ability to explain why your hook works.
• Fluent in CapCut and one professional NLE, comfortable with vertical-first framing, subtitles, sound and light motion graphics.
• Native-standard spoken and written English, with a natural, unpolished delivery — corporate presenting voice is the wrong fit for this audience.
• Organised enough to hit a monthly delivery target without being chased.

Nice to have

• On-camera experience, or your own social channel of any size.
• Experience making performance ad creative and reading the results.
• Photography and design skills (Figma / Canva) for statics and store screenshots.
• Screen-recording and app demo experience.
• Finance, tax or business content experience — or you've been self-employed and filed your own return.
• Basic animation (After Effects).

*Rapidum is an equal opportunities employer. We assess every application against the requirements above and nothing else.*