Own and operate Growth’s entire marketing engine — turning our content, insights, partnerships, and community presence into predictable inbound demand.

Marketing Role: Content & Demand Generation Manager

🌲 About Growth

Growth is one of the top HubSpot partners in the world — a high-performance, operations-driven team trusted by mid-market and enterprise clients globally. Our specialists, engineers, and strategists are some of the best in the HubSpot ecosystem, consistently delivering complex RevOps, ABM, CRM, and AI-powered implementations.

This role is internal, not client-facing.

You will build and scale the Growth brand, working directly with leadership and surrounded by a team that executes world-class work every day.

This is a rare opportunity to do the deep, strategic marketing work most roles never allow — inside a thriving, elite team.

🎯 Primary Goal

Own and operate Growth’s full marketing engine — turning content, insights, partnerships, and community into predictable inbound demand.

🧠 Strategic Outcomes

• Build a scalable SEO + AEO content ecosystem that drives organic demand.
• Develop lifecycle nurturing, automation, and engagement programs in HubSpot.
• Turn leadership insights into structured, repeatable content and demand campaigns.
• Strengthen Growth’s presence across LinkedIn and partner channels as a visible brand representative.
• Improve website, blog, and content clusters around HubSpot, RevOps, CRM, and AI enablement.

⚙️ Key Responsibilities

Content, Social & Brand

• Own the monthly content plan aligned to revenue priorities.
• Write or oversee high-quality long-form content: blogs, guides, playbooks, case studies.
• Convert long-form content into micro-content (LinkedIn, video clips, partner channels).
• Serve as an active face of Growth — posting, commenting, and engaging in the ecosystem.
• Collaborate closely with the CEO and team to amplify strategic insights and narratives.

Demand Generation & HubSpot Execution

• Build and manage HubSpot Marketing Hub Enterprise workflows, segmentation, custom objects, behavioral triggers, and attribution.
• Launch re-engagement campaigns, intent-driven nurtures, and cross-sell/upsell automation.
• Analyze keyword trends, organic performance, buyer behavior, and conversion data — then apply improvements.

Distribution & Ecosystem Engagement

• Support GTM events, webinars, and partner initiatives with cohesive content and distribution.
• Manage freelancers or content partners to scale output efficiently.
• Ensure the brand voice, messaging, and visual identity are consistent across all channels.

🧩 Skill Set

Non-Negotiable Requirement

• Deep, hands-on mastery of HubSpot Marketing Hub Enterprise — including advanced workflows, custom objects, UTM strategy, attribution reporting, automation strategy, segmentation, and multi-channel campaigns.
• This will be tested as part of the interview process.

Additional Skills

• 4+ years in content marketing, growth marketing, or demand gen.
• Strong writing skills: SEO-driven content + conversion copywriting.
• Strong online presence — socially active, comfortable being visible, and excited about representing the brand.
• Data-literate with experience using analytics to drive decisions.
• Highly organized, driven, and operates with “I’m all in” energy.
• Deep understanding of the HubSpot ecosystem or RevOps space is a major advantage.

💡 Ideal Profile

You’re built for this role if you:

• Think strategically but execute consistently.
• Want to go deep on ONE brand — not juggle client deliverables.
• Love turning industry leader insights into high-performing content.
• They are energized by social engagement, ecosystem participation, and building authority.
• Thrive in fast-moving, high-performance environments surrounded by experts.
• Are passionate about HubSpot and want to grow inside a top-tier partner team.