Content Designer
Summary
Accenture Federal Services is hiring a Content Designer in Washington, DC to own content strategy for a federal client's website: writing plain-language, audience-focused content for complex digital workflows, applying SEO/GEO/AEO and CMS expertise, supporting user testing, and collaborating with designers, researchers, PMs, and engineers.
We’re seeking a Content Designer who will take the lead in shaping the future of a federal client’s website by developing and executing a robust content strategy for digital products. You’ll use your deep knowledge of human-centered design (research, conceptual design, prototyping, testing) in collaboration with content writers, product designers, researchers, product managers and engineers to develop clear, audience-focused content and roadmaps that guide users smoothly through our products while adhering to our mission goals, policy standards, and user needs.
The work:
- Your will have a demonstrated ability to design clear, action-oriented, and plain-language content for complex digital workflows, involving sensitive or transactional data.
- You will identify areas for improvement and create detailed roadmaps for refreshing digital products, ensuring they align with both user needs and organizational objectives.
- Your role will also involve gathering requirements, facilitating client discussions, and conducting content reviews to drive the success of programmatic improvements.
- In this position, you will leverage your expertise in SEO, GEO, AEO, and user experience inform your strategy and recommendations. You will support user testing efforts, using insights gained to validate proposed changes and enhance the overall user journey.
- Collaboration is key, as you will work closely with interaction and service designers, providing guidance on content strategy while supporting the implementation of visual and structural updates.
- Familiarity with accessibility standards, inclusive language practices, and compliance-driven content constraints will be highly beneficial in ensuring the ongoing success and sustainability of the site’s products.
Here’s what you need:
- Bachelor’s degree in marketing, Digital Marketing, Communications, or a related field; or equivalent experience.
- 5+ years of experience as a content strategist or content marketer.
- 5+ years of experience crafting content for digital products or services in consulting, in-house, or agency environments
- Exceptional writing, editing, and storytelling skills with a focus on creating topical authority.
- Proficiency in content management systems (CMS) and SEO (site structure, schema markup) combined with knowledge of how AI models retrieve information
- Proven track record reducing confusion, form errors, and abandonment through structured microcopy, guidance patterns, and progressive disclosure
- Strong understanding of digital marketing channels and best practices
- Experience partnering closely with product, legal, compliance, and engineering to ensure content accuracy and implementation integrity
- Ability to communicate design intent and tradeoffs clearly to diverse stakeholders, including non-design audiences
- Provide a writing sample
Bonus if you have:
- Experience working with federal agencies or on public-sector digital services
- Prior experience in client-facing or consulting roles within regulated environments
- Prior experience in GEO, AEO and AI-strategy to structure information for both human readability and machine readability
- Strong foundation in human-centered design principles for browser-based, native application, and platform experiences
- Experience writing for complex, high-traffic platforms serving diverse audiences
- Exposure to service design, journey mapping, or omni-channel government services
- Experience supporting data-informed design using analytics or Voice of the Customer tools
- Relevant Master’s Degree
As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of California, Colorado, Connecticut, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Ohio, Vermont, Virginia, Washington, and the District of Columbia. The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set, and level of experience. Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here. We accept applications on an on-going basis and there is no fixed deadline to apply.
As published by greenhouse · 16 questions
Basics
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter, Location
Short answers (1)
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- Are you at least 18 years of age?
- Are you legally authorized to work in the United States?
- Many AFS positions require US citizenship. Please indicate your citizenship status so we can determine eligibility for specific roles. optional
- Will you now or in the future require sponsorship for employment visa status (for example, H-1B visa status)?
- Have you entered into a non-disclosure or non-compete agreement or understanding of any kind?
- Have you worked at Accenture in the past?
- How did you hear about us?
- Do you hold a security clearance?
- At your current employer, are you currently working on a project with Accenture or have you worked on a project with Accenture in the past 24 months?
- Are you a current employee of the U.S. Government (including U.S. Congress or military) or any state or local government? This includes entities owned or controlled by the U.S. Federal Government, such as Amtrak, the United States Postal Service, and USAID (see list of exceptions below). NOTE: answer yes if you have accepted the “Fork-in-the-Road” offer, separated with a Deferred Retirement Plan, or are on administrative leave pending separation from the Government.
- Will you be serving as enlisted personnel in either the Reserves or the National Guard while working for AFS?
- Were you an employee of the U.S. Government (including U.S. Congress or military) or any state or local government within the past 10 years? This includes entities owned or controlled by the U.S. Federal Government, such as Amtrak, the United States Postal Service, and USAID (see list of exceptions below).
- Do you have any family members or people you have close relationships with who work for Accenture Federal Services?
- Affirmation