Content Designer

The ideal candidate for this role will combine strong content creation, digital communication, social media, and advanced graphic design expertise to develop compelling and visually engaging content within a gaming and lottery environment. The role will be responsible for strengthening brand consistency, increasing audience engagement, supporting responsible gaming communication, and delivering high-quality content across digital, social media, print, and other marketing platforms.

Duties and Responsibilities

• Develop creative and compelling content for the organisation’s website, social media channels, newsletters, promotional materials, and other communication platforms.

• Write clear, concise, and accurate content communicating product information, game rules, winners’ stories, and responsible gaming messages.

• Manage the content calendar and ensure timely publication across relevant digital platforms.

• Contribute to content strategies aligned with marketing objectives and target audience preferences.

• Research industry trends, competitor activities, audience preferences, and content best practices to strengthen content strategy.

• Optimize digital content for SEO to improve online visibility and organic search performance.

• Maintain a consistent brand voice and tone across all content in line with organisational values, messaging, and objectives.

• Craft compelling stories highlighting winners’ experiences and the positive impact of lottery funds on communities.

• Develop content that promotes responsible gaming and engages audiences through effective storytelling techniques.

• Develop and implement winners’ communication strategies for social media using creative content to amplify winners’ stories.

• Collaborate with marketing, design, customer support, and other internal stakeholders to ensure consistent messaging and brand representation.

• Create engaging social media content, including captions, articles, promotional content, and other digital assets.

• Manage and monitor digital content across relevant social media platforms.

• Use social media analytics tools to monitor engagement, reach, impressions, conversion rates, and other relevant performance indicators.

• Use data-driven insights to refine content strategies and improve future content performance.

• Identify potential partnerships with relevant influencers, bloggers, and content creators to expand audience reach.

• Ensure all content complies with applicable laws, regulations, ethical requirements, and organisational policies.

• Ensure communication promotes responsible gaming and does not encourage participation by underage persons.

• Ensure content does not use inappropriate references such as children or alcohol in responsible gaming communications.

• Develop educational content explaining lottery products, odds, game mechanics, and responsible gaming practices to support informed customer decisions.

• Ensure all outgoing visual and written content meets required quality, brand, and compliance standards.

• Develop visually appealing and engaging content across digital and print platforms.

• Apply brand guidelines consistently across logos, colour schemes, typography, imagery, and other visual elements.

• Use Adobe Creative Suite and other relevant creative software to produce high-quality design assets.

• Evaluate the relevance and quality of graphics, animations, layouts, and other visual materials.

• Create presentations and other visual materials supporting marketing, sales, asset retention, and business objectives.

• Apply knowledge of computer graphics, traditional design methods, and printing techniques to ensure quality and cost-effective deliverables.

• Develop creative concepts and design solutions that respond effectively to communication and marketing requirements.

• Develop creative concepts in line with project briefs, requirements, deadlines, and brand guidelines.

• Evaluate design concepts against current trends and established practices within the broader design industry.

• Explore creative solutions to design and communication challenges.

• Make recommendations to management on design improvements, creative concepts, and industry best practices.

• Support external creative agencies to deliver projects according to approved briefs, quality standards, and timelines.

• Manage creative projects from concept to completion while maintaining effective communication on project status.

• Monitor content and creative performance using relevant analytics and reporting tools.

• Evaluate content effectiveness and use insights to improve future campaigns and communication.

• Maintain high standards of quality, accuracy, proofreading, and attention to detail across all deliverables.

• Keep up to date with emerging technologies, design tools, social media trends, and digital communication practices.

• Participate in relevant training, webinars, conferences, and other professional development activities.

• Maintain systematic filing, version control, backup, and retrieval of business documents, creative files, images, and other digital assets.

• Support cross-functional and special projects as required by management.

• Perform additional duties assigned by management in support of organisational objectives.

Required Qualifications

• Diploma in Graphic Design, Visual Communication, Digital Media, Multimedia, or a related field.

• A Bachelor’s degree in Graphic Design, Visual Communication, Digital Media, Multimedia, or a related field is preferred.

• Minimum of 5 years of relevant industry experience.

• Proven portfolio demonstrating a variety of design styles, creative deliverables, and consistent quality.

• Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, Dreamweaver, After Effects, and InDesign.

• Proficiency in Microsoft Office applications, including PowerPoint, Excel, Word, and Outlook.

• Comprehensive understanding of the gaming industry is an advantage.

• Extensive knowledge of gaming products and services is an advantage.

• Strong knowledge of visual communication and interactive media design.

• Proven experience creating engaging social media content, including captions, articles, and promotional materials.

• Knowledge of social media analytics tools and content performance measurement.

• Strong understanding of branding, visual identity, digital marketing, and content strategy.

• Strong planning, organisation, time management, and deadline management skills.

• Excellent written, verbal, and interpersonal communication skills.

• Strong creativity, conceptual thinking, analytical ability, and problem-solving skills.

• Ability to work collaboratively with internal teams, external agencies, and diverse stakeholders.

• Ability to adapt to changing requirements, technologies, trends, and audience preferences.

• Strong attention to detail and commitment to quality.

• High level of integrity, accountability, professionalism, and confidentiality.

• Ability to manage multiple activities and deliverables simultaneously within defined timelines.