Content & Growth Marketing Strategist

• Develop and execute lead generation strategies through digital marketing campaigns.
  
• Optimize and manage paid advertising (Google Ads, LinkedIn Ads, Facebook/Instagram Ads, etc.) to drive qualified leads.
  
• Implement and monitor SEO and content marketing strategies to enhance online visibility.
  
• Oversee and manage social media accounts, ensuring consistent engagement and growth.
  
• Create compelling email marketing campaigns for both potential clients and job seekers.
  
• Utilize data analytics tools (Google Analytics, HubSpot, etc.) to track, measure, and optimize campaign performance.
  
• Develop landing pages, lead magnets, and marketing funnels to enhance conversion rates.
  
• Collaborate with the sales and recruitment teams to align marketing strategies with business objectives.
  
• Stay up-to-date with digital marketing trends and best practices to ensure continuous innovation.
  

1. Lead Generation & Revenue Growth

• Generate 500+ high-quality inbounds leads per month for HR services.
  
• Support the sales team in closing 10+ contracts per month through digital channels.
  
• Contribute to company annual revenue target by executing targeted digital campaigns.
  
• Run conversion-optimized paid ads on LinkedIn, Google, and Meta.
  
• Develop an automated lead muturing system to increasing conversion rates.
  

2. Brand Authority & Thought Leadership

• Position People & Partners as the #1 HR consulting firm in Ghana & internationally.
  
• Create & distribute 10+ case studies, success stories, and client testimonials annually.
  
• Secure 5+ PR features/interviews in top HR, business, and industry publications.
  
• Establish People & Partners’ executives as LinkedIn thought leaders with viral content.
  
• Grow LinkedIn page to 50K+ engaged followers by December 2025.
  

3. Content Strategy & Digital PR

• Develop a high-impact content calendar for blogs, LinkedIn, email, and social media.
  
• Publish 4+ high-value blog posts per month on HR trends, case studies & expertise.
  
• Create engaging video content (success stories, interviews, HR insights).
  
• Manage weekly LinkedIn newsletters & HR industry insights.
  
• Optimize SEO & drive organic traffic through strategic content & backlinking.
  

4. Paid Advertising & Performance Marketing

• Launch & manage data-driven ad campaigns on Google Ads, LinkedIn, & Meta.
  
• Optimize cost-per-lead (CPL) & customer acquisition cost (CAC) to maximize ROI.
  
• Run A/B testing & conversion rate optimization (CRO) for lead pages.
  
• Track & analyze campaign performance to refine marketing strategy.
  
• Increase email list by 10K+ new, high-quality subscribers through targeted campaigns.
  

5. Partnerships & Community Growth

• Establish 5+ strategic partnerships with HR, business, and media influencers.
  
• Launch the Apricot Program to strengthen relationships with key partners.
  
• Grow engagement in a new HR-focused community/forum for thought leadership.
  
• Drive email marketing & automation for client retention and referral growth.
  

Requirements

• Proven experience as a Digital Marketing Manager/Strategist in a B2B setting, preferably in Recruitment or HR Services.
  
• Strong knowledge of SEO, PPC, social media marketing, email marketing, and content marketing.
  
• Experience with CRM and marketing automation tools (HubSpot, Zoho, etc.).
  
• Ability to create and implement effective lead generation strategies.
  
• Excellent analytical skills and experience using Google Analytics or similar tools.
  
• Familiarity with LinkedIn outreach and automation tools.
  
• Certification in Google Ads, HubSpot, or Digital Marketing is a plus.
  
• Knowledge of B2B marketing and employer branding.
  
• Strong written and verbal communication skills.
  
• Ability to work independently with minimal supervision.
  
• Creative mindset with a data-driven approach to marketing.