Content Manager
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- Independently develop and execute content and influencer strategies that align with clients' brand goals, target audiences, and campaign objectives, using creative judgement to determine content themes, messaging, and campaign approaches.
- Manage content calendars for various clients across industries and markets, including content planning, graphic ideation and management, and copywriting.
- Lead creative ideation, write original copy and clear creative briefs, and provide creative guidance to designers and other creators.
- Identify, evaluate, and recruit influencers based on audience fit, engagement quality, brand suitability, and budget, per campaign
- Manage influencer relationships, outreach, negotiations, contracts, deliverables, and deadlines.
- Review content for quality, brand consistency, accuracy, and applicable advertising disclosure requirements.
- Coordinate content usage rights and permissions for paid promotion with internal teams and creators.
- Manage and execute paid social media boosts and campaigns as related to social media services, influencer management and other client goals.
- Manage campaign budgets, maintain clear records, and produce monthly client recaps with insights and recommendations, participate in client meetings, and maintain ongoing client communication.
- Test and evaluate content and influencer strategies, track campaign performance and use findings to develop client insights and improvements to content, creative direction and influencer partnerships.
- Stay current on platform trends, emerging creators, and changes in audience behavior.
- Manage multiple client accounts while maintaining quality and meeting deadlines.
- Work effectively in a team environment and maintain a positive, cooperative rapport with staff, management, and clients.