Content Marketer, Carta Law

You'll own the development and execution of audience-led content that supports Carta Law's most critical business initiatives through the funnel. Working within the strategic direction set by leadership, you'll create timely, accurate, and high-impact content tailored to legal and compliance leaders in the target market—General Counsels, Chief Compliance Officers, and Heads of Legal at enterprise private capital firms. Your work will span the full spectrum: from top-of-funnel thought leadership and educational content that establishes Carta Law as a category leader, to mid-funnel demand generation content that resonates with buyer personas, to sales enablement and customer stories that help convert prospects into clients. You'll also identify opportunities to test new content formats and approaches that differentiate Carta Law's positioning in the market.

Responsibilities

• Develop and execute content campaigns that move key buyer personas from awareness through consideration to deal acceleration using the messaging, channels, and formats that resonate with them
• Create original, authoritative content that establishes Carta Law's category leadership, including flagship research, case studies and customer outcomes, policy perspectives on regulatory trends, and thought leadership
• Build and optimize content for tiered ABM campaigns targeting enterprise PE firms, ensuring messaging ladders from awareness through consideration to acceleration
• Develop sales enablement and customer marketing content that supports both direct Carta Law pipeline and cross-adoption between Carta Law and Carta's ERP for private capital
• Identify opportunities to test new content formats and approaches that differentiate Carta Law's positioning in the market

Requirements

• Deep understanding of legal technology and private capital dynamics
• Full-funnel content strategist and executor able to translate business objectives into concrete plans and own content creation through optimization
• Proficiency with AI-powered content tools
• Track record with thought leadership and original research
• Data-driven mindset with strong cross-functional skills
• 7+ years of experience developing and executing content strategies in B2B technology, financial services, legal tech, or fintech spaces