Content, Marketing & Operations Assistant

Interested applicants, please email grewalronit at gmail.com (insert the correct symbol to replace "at")

Content, Marketing & Operations Assistant

Job description

The Mahjong Boutique is looking for a creative, organised and hands-on assistant to support a growing Mahjong lifestyle business in

Dubai. Content creation and marketing are a major part of the role, but this is deliberately an all-round position: the person will also

help with customer care, regular Mahjong community sessions, lessons and events, Shopify orders, founder support and day-to-day

operations. The wider group also operates a second business; The Mahjong Boutique remains the primary focus, but you will

occasionally support that business with paid ads and content.

The right person should be comfortable switching between filming a Reel, answering a customer, preparing seating and table

allocations for a community session, updating Shopify, setting up an event or following up an outstanding task. This role suits a self-

starter who notices what needs doing and gets it moving without waiting for every task to be assigned. You will work closely with the

Sales, Operations & Admin Assistant and collaborate as a team across content, customer care and day-to-day business priorities.

1. Content Creation & Social Media

• Plan the content calendar together with the Sales, Operations & Admin Assistant around product launches, restocks, lessons,

community sessions, events and seasonal promotions; coordinate shoots, posting and responsibilities as a team.

• Take attractive product photographs and capture photos and videos during lessons, community sessions, meetups and

events.

• Create and edit Instagram Reels, Stories and promotional videos, including captions, music, text overlays and branded cover

art.

• Coordinate product and lifestyle shoots and decide what content needs to be captured.

• Post on The Mahjong Boutique social media every working day. This includes daily Instagram activity, with Stories and feed/Reel

content published according to the approved grid and content plan.

• Create posters, invitations, schedules and other graphics in Canva, including reusable branded templates for recurring

posters and promotions.

• Write and refine product captions, catalogue copy, newsletters, festive promotions and other customer-facing marketing text

in The Mahjong Boutique brand voice.

• Organise photos, videos and design files so they are easy to find and reuse.

2. Paid Advertising - Meta, Google & TikTok

• Set up and run paid campaigns across Meta Ads, Google Ads and TikTok Ads for The Mahjong Boutique, using approved

budgets and campaign objectives.

• Create or adapt ad copy, images and video creatives for each platform.

• Set targeting, locations, audiences, budgets, links and campaign dates before launch.

• Check campaigns regularly and track spend, leads, bookings, purchases, cost per result and ROAS where applicable.

• Test new creatives, copy and audiences; pause weak ads and keep the better-performing versions running.

• Check that product, booking and landing-page links work and that basic conversion tracking is functioning before ads go

live.

• Maintain a simple weekly advertising tracker and flag account, tracking or payment issues promptly.

• Also manage Meta and TikTok ads for the group's second business and help with simple ad/social content when needed; keep its

budgets, campaigns and reporting separate from The Mahjong Boutique.

3. Customer Care & Bookings

• Reply to WhatsApp, email and Instagram/DM enquiries and provide accurate information on lessons, events and products.

• Manage registrations, lesson bookings, customer records and follow-ups with prospective students, customers, venues and

corporate contacts.

• Send booking confirmations, payment reminders, location details and event updates.

• Use The Mahjong Boutique brand voice in routine customer replies and escalate complaints, unusual requests or decisions

outside your authority.

• On Sundays, take responsibility for the product/customer phone and make sure enquiries and orders are answered.

• Know the product customer-care process well enough to cover when the usual team is unavailable or has not replied.The Mahjong Boutique | Dubai

4. Social Mahjong Sessions, Lessons & Events

• Manage sign-ups for regular social Mahjong sessions, including women-only sessions; maintain attendance lists and waitlists

and assign players into tables of four.

• Manage requests from friends or groups who want to sit together and keep table allocations organised.

• Collect and track session payments and send customers the correct location and joining information.

• Keep the relevant WhatsApp community groups active, clear and professional.

• Be available for scheduled 12:00-2:00pm social Mahjong sessions and help set up and host at our regular Dubai venues.

• Manage teaching and event enquiries, delegate tasks to the relevant team member and follow up until they are completed.

• Coordinate with tutors, venues, event support staff, suppliers and printing vendors where required.

• Prepare guest lists, table allocations, name cards, scorecards, worksheets, prizes and other session materials; help with setup

and pack-up.

5. Boutique Operations

• Manage or support Shopify and Instagram orders, including packing instructions, collections, couriers and deliveries.

• Support incoming product/restock updates and keep product availability information current when required.

• Keep the product catalogue updated with current images, descriptions, prices and availability.

• Coordinate printing and suppliers and check quantities, sizes, layouts and deadlines.

6. Founder Support & Administration

• Manage or assist with the founder's calendar, bookings for regular social Mahjong sessions, appointments, lessons, meetings

and event schedule.

• Maintain a daily task list, send reminders and follow up on outstanding commitments.

• Help monitor the founder's WhatsApp, emails and DMs and draft or send routine replies in The Mahjong Boutique brand

voice when asked.

• Help keep the founder organised during busy periods such as festive launches and restocks.

• Coordinate business travel, errands, bookings and appointments when required.

• Prepare quotations, proposals and invoices for approval and track deposits, balances and outstanding payments.

• Keep customer, booking and business files organised and easy to find.

7. Learn What We Need You to Do & Get It Done

• Learn whatever tools, processes or tasks the business needs you to handle, even if they are new to you.

• If you do not know how to do something, find out for yourself: research it, use AI and other available tools, learn from

tutorials or the team, and do not leave it unresolved.

• Manage yourself: work out what needs doing, create and prioritise your own tasks, take ownership through completion, and

only escalate when approval or a decision is genuinely needed.

Working pattern

Six-day role, Sunday-Friday, with Saturday off. Availability is 9:00am-7:00pm; this is not continuous work, but you must remain

available and responsive. Dubai-based, with on-site attendance for scheduled sessions, shoots, lessons and events. Sundays include

responsibility for the product/customer phone.

Skills

These are preferences, not requirements. We will consider smart, resourceful candidates who can teach themselves and learn quickly,

even without direct experience in every area.

• Strong English and warm, professional communication are valued.

• AI fluency is valued: ChatGPT, Claude or similar tools for prompting, research, drafting, rewriting, planning and problem-solving;

able to check and refine outputs and learn new AI tools quickly.

• Design and image-editing experience is useful: Canva, Photoshop and Illustrator; cropping, resizing, retouching, background

removal, colour correction and polished graphics.

• Photography, videography and video editing (e.g. CapCut), with a good eye for lighting, framing and composition, are useful.

• Familiarity with Instagram, WhatsApp Business, Shopify, Google Sheets/Excel, email and calendars is useful; Meta Ads, Google Ads or

TikTok Ads experience is a bonus and can be learned.

• Outgoing, organised and self-directed. Relevant content, social media, marketing, customer service, events or administration

experience is useful, but attitude, intelligence and ability to learn matter more. Mahjong knowledge is not required.

Interested applicants, please email grewalronit at gmail.com (insert the correct symbol to replace "at")