Content Marketing Lead Payments Fintech
You will lead global content marketing strategy and execution, shaping the brand narrative, demand generation engine, product marketing, and industry presence. You will develop multi-channel campaigns, executive thought leadership, product storytelling, sales enablement, and media outreach. You will use AI tools and data-driven experimentation to optimize campaigns, collaborate with product and compliance stakeholders, and manage external marketing partners.
Responsibilities
- Develop and execute a global brand strategy across thought leadership, research, and media channels
- Build executive thought leadership through articles, reports, awards, and partnerships
- Grow engagement across owned and earned channels
- Build positioning and messaging for fintech, AI, crypto, and global payments audiences
- Build an inbound engine that drives qualified enterprise leads and pipeline contribution
- Develop and manage multi-channel content, digital, and event marketing campaigns
- Develop media outreach and AI and LLM-optimized publication strategies
- Create storytelling around payments, compliance, stablecoins, VASP and CASP infrastructure, and cross-border finance
- Deliver sales enablement materials including case studies and sales playbooks
- Translate product innovation into narratives for customers, partners, and media
- Use AI tools and data-driven experimentation to optimize and scale campaigns
- Collaborate with product, compliance, and leadership teams on messaging
- Manage agencies, freelancers, creators, and external marketing partners
Requirements
- Strong experience in B2B marketing
- First-principles thinking
- Exceptional communication, storytelling, and executive presence
- Experience managing global multi-channel campaigns and event strategies
- Comfort with analytics, CRM, and funnel metrics
- Comfort using AI tools for content, research, campaign optimization, and workflow efficiency
- Ability to build and scale a marketing function
- Strong communication and collaboration across sales, product, compliance, and leadership
- Established relationships across fintech communities, founders, media publications, influencers, and strategic growth partners are advantageous