Content Marketing Lead Payments Fintech

You will lead global content marketing strategy and execution, shaping the brand narrative, demand generation engine, product marketing, and industry presence. You will develop multi-channel campaigns, executive thought leadership, product storytelling, sales enablement, and media outreach. You will use AI tools and data-driven experimentation to optimize campaigns, collaborate with product and compliance stakeholders, and manage external marketing partners.

Responsibilities

• Develop and execute a global brand strategy across thought leadership, research, and media channels
• Build executive thought leadership through articles, reports, awards, and partnerships
• Grow engagement across owned and earned channels
• Build positioning and messaging for fintech, AI, crypto, and global payments audiences
• Build an inbound engine that drives qualified enterprise leads and pipeline contribution
• Develop and manage multi-channel content, digital, and event marketing campaigns
• Develop media outreach and AI and LLM-optimized publication strategies
• Create storytelling around payments, compliance, stablecoins, VASP and CASP infrastructure, and cross-border finance
• Deliver sales enablement materials including case studies and sales playbooks
• Translate product innovation into narratives for customers, partners, and media
• Use AI tools and data-driven experimentation to optimize and scale campaigns
• Collaborate with product, compliance, and leadership teams on messaging
• Manage agencies, freelancers, creators, and external marketing partners

Requirements

• Strong experience in B2B marketing
• First-principles thinking
• Exceptional communication, storytelling, and executive presence
• Experience managing global multi-channel campaigns and event strategies
• Comfort with analytics, CRM, and funnel metrics
• Comfort using AI tools for content, research, campaign optimization, and workflow efficiency
• Ability to build and scale a marketing function
• Strong communication and collaboration across sales, product, compliance, and leadership
• Established relationships across fintech communities, founders, media publications, influencers, and strategic growth partners are advantageous