Content Marketing Manager

About The Company

At CLEAResult, we lead the transition to a sustainable, equitable, and carbon-neutral energy-efficient future for our communities and our planet. Our mission is centered around creating innovative solutions that promote energy efficiency and sustainability, helping clients reduce their environmental impact while optimizing their energy use. We believe in fostering a people-first culture built on trust, accountability, and transparency, where every employee—regardless of their role, position, or background—is treated with respect and given equal opportunities to thrive. Our comprehensive benefits package reflects our commitment to employee well-being, including medical, dental, and vision insurance, a company-paid health care concierge service, a 401(k) plan with company matching, paid time off, volunteer leave, and various recognition and support programs. We also prioritize continuous learning by providing access to on-demand training courses to help our team members grow professionally and personally.

About The Role

The Growth Marketing Content Strategist is a vital role responsible for developing and managing the company's content across multiple formats to support demand generation and account-based marketing (ABM/ABS) campaigns. This position involves crafting compelling blog posts, thought leadership articles, case studies, scripts for podcasts, webinars, and short-form videos, ensuring that all content is optimized for both human readers and AI/generative-engine discovery (GEO). The role requires a hands-on approach to writing combined with strategic planning, focusing on creating content that drives engagement, nurtures leads, and supports sales efforts. The strategist will collaborate closely with marketing managers, designers, and sales teams to develop and repurpose content efficiently, maintaining high editorial standards and consistency. They will also oversee the content calendar, track content performance, and implement best practices for AI and SEO optimization, contributing to the broader visibility and effectiveness of the company's marketing initiatives.

Qualifications

• 5+ years of B2B content marketing or copywriting experience
• Portfolio of published B2B writing, including at least one long-form or pillar asset
• Experience interviewing subject-matter experts and translating technical details into clear, credible copy
• Familiarity with SEO and ability to adapt to evolving search and AI discovery trends
• Experience building and managing content repurposing systems
• Comfort directing and editing AI-assisted content production at scale
• Ability to collaborate directly with sales and account teams on account-specific content
• French-language capability is a plus
• Knowledge of utility or energy industry is a plus
• Proficiency with content management systems, marketing automation platforms, SEO, and analytics tools
• Experience with AI tools such as Claude or similar platforms for research and content drafting
• Strong portfolio demonstrating writing skills and content repurposing capabilities
• Ability to produce and manage long-form and multi-format content

Responsibilities

• Develop and write blog content, thought leadership articles, and case studies that support demand generation and ABM/ABS campaigns
• Create scripts and outlines for podcasts, webinars, and short videos, collaborating with designers for production
• Systematically repurpose core content (e.g., webinars, case studies) into various formats such as social media posts, email nurture sequences, and sales collateral
• Partner with marketing managers on account-specific content tailored for targeted utility campaigns
• Build and maintain sales-facing content including battlecards, objection-handling documents, and email sequences
• Ensure editorial quality, consistency, and alignment with brand voice across all content outputs
• Apply GEO best practices to optimize content for AI discovery and search visibility
• Manage and update a content calendar aligned with campaign priorities and track engagement metrics to measure content effectiveness
• Coordinate with the Brand Manager to facilitate organic social posting and community engagement through finished scripts and assets

Benefits

• Medical, Dental, and Vision Insurance
• Company-paid health care concierge service
• 401(k) plan with company match
• Paid vacation, sick, personal, and parental leave
• Paid Volunteer Time to give back to the community
• Employee Recognition Program with gift card options
• Employee Assistance Program for personal and professional support
• Access to on-demand training courses for career development

Equal Opportunity

As an Equal Opportunity Employer, CLEAResult is committed to ensuring fair employment practices. We provide equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, marital status, age, sex, gender identity, sexual orientation, disability status, veteran status, or any other protected characteristic. Employment decisions are based solely on job-related factors, and we strive to create an inclusive environment where everyone can succeed. We retain the right to modify job descriptions and requirements at any time without notice, ensuring ongoing alignment with organizational needs and compliance standards.