Content Marketing (Senior) Specialist

We are seeking a Content Marketing (Senior) Specialist to bridge the gap between technology products and market needs. In this role, you will translate complex technology into compelling customer value propositions, real-world use cases, and actionable solutions.

Key Responsibilities
1. Value Proposition & Messaging
Translate technical product features into customer-centric value propositions and solutions that directly address user pain points.

2. Marketing Collateral Creation
Plan, write, and structure core marketing collaterals, including but not limited to Product Pages, eNews, Case Studies, Blog Articles, and Social Media Content to drive audience engagement and lead nurturing.

3. Lead Generation & Campaign Management
Conceptualize, organize, and execute marketing activities—such as webinars and interactive web Q&A sessions—to attract, engage, and convert prospective clients (leads).

4. Social Media Operations
Produce multi-format content for social media channels, including engaging copy writing, graphics, and short-form videos to boost brand awareness and audience engagement. Manage social media admin backends.