Content Marketing/ SMM Specialist (LinkedIn and X)
🌀 Malva is an early-stage B2B SaaS startup building a Sales Execution Platform that helps revenue teams improve sales execution, CRM discipline, and forecasting.
We help sales teams focus on the right deals, execute consistently every day, and eliminate the burden of manual CRM updates.
🔍 We’re looking for a Content Marketing Specialist (LinkedIn & X) who will help build Malva’s public voice and founder brand.
This role is ideal for someone who enjoys creating authentic B2B content, understands startup marketing, and knows how to turn product updates, customer insights, and founder ideas into engaging content that attracts the right audience.
You’ll work directly with the founder and help us build awareness, trust, and demand from day one.
Working Model
Part-time (4 hours/day)
Remote, Office (Lviv) or Hybrid
Flexible schedule
Direct collaboration with founder and product team
🎯 Growth Opportunity
As Malva grows, we expect this role to evolve into a full-time position within the next 6–10 months.
🌀 We’re not looking for someone to manage social media. We’re looking for someone who wants to help build a category-defining B2B SaaS brand through authentic founder-led content and becoming an important part of our marketing team.
Responsibilities
Own Malva’s content calendar across LinkedIn and X (Twitter)
Write high-quality English content for the founders and company pages
Transform product updates, customer interviews, founder ideas, and internal discussions into engaging posts
Create educational, storytelling, and product-focused content
Prepare launch announcements and feature releases
Create demand-generation posts with clear CTAs (waitlist, demos, design partner program, early access, etc.)
Repurpose long-form content into short social posts and threads
Monitor engagement and continuously improve content performance
Stay up to date with B2B SaaS, AI, SalesTech, and startup trends
Requirements
3+ years of experience in Content Marketing, Social Media, or B2B Marketing
Excellent written English (C1 or higher preferred, or ability provide that level with AI)
Experience creating content for LinkedIn
Understanding of X (Twitter) and modern B2B content marketing
Strong storytelling and copywriting skills
Ability to simplify complex product ideas into engaging content
Self-driven, proactive, and comfortable working in an early-stage startup
Nice to Have
Experience working in B2B SaaS startups
Experience building founder brands
Experience writing about AI, SaaS, SalesTech, CRM, or GTM
Basic understanding of Sales, RevOps, or go-to-market processes
Experience with Canva, Figma, ChatGPT, Claude, or other AI tools
Experience running LinkedIn growth or personal branding initiatives
What You’ll Work On
Founder-led content strategy
LinkedIn & X content
Product launches and feature announcements
Customer stories and case studies
Sales Execution insights
AI & Sales trends
Waitlist and early-access campaigns
Building one of the next-generation SalesTech brands
What Success Looks Like
Within your first 3 months, you will help us:
Establish a consistent publishing cadence across LinkedIn and X
Build a recognizable founder voice
Grow engagement with sales leaders, founders, and B2B SaaS professionals
Generate inbound conversations from organic content
Support Design Partner recruitment and early customer acquisition
Languages
English — Upper-Intermediate (B2) / Advanced (C1)
Ukrainian — Native