Content Marketing Specialist

This position is based on-site in Parsippany, NJ. Relocation assistance is not available for this role.

MAIN FUNCTION:

The Content Marketing Specialist will work closely with the Content Marketing team to support the development and execution of video production, marketing campaigns, social media strategy and scheduling, and other content-focused initiatives. This role plays a key part in assisting with the creation and implementation of content that drives brand awareness, engagement, and overall marketing objectives.

QUALIFICATIONS:

• 2–3 years of experience in digital content creation, with proven expertise across various platforms, including social media channels, blogs, and other web-based formats
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• Proactive self-starter with strong project management skills and the ability to work independently and collaboratively
• Strong analytical and critical thinking abilities, with a data-driven approach to decision-making
• Exceptional written, verbal, and visual communication skills
• Proven ability to manage multiple projects and deadlines simultaneously in a fast-paced environment
• Creative problem-solver with attention to detail and a results-oriented mindset
• Proficiency in Adobe Creative Suite is a plus
• Copywriting experience is a plus
• Familiarity with video editing software such as Adobe Premiere Pro and After Effects is a plus

WORKING CONDITIONS:

The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job.

DUTIES AND RESPONSIBILITIES:

To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Contribute to the growth of social media channels by creating, curating, and scheduling engaging content, actively interacting with followers, and analyzing key engagement metrics.
• Support management of a comprehensive content calendar to ensure timely campaign execution and consistent social media updates across all platforms.
• Serve as an on-camera presenter, demonstrating confidence in scripting video/podcast content and utilizing a teleprompter effectively.
• Help develop high-quality, visually compelling content, including images, videos, and marketing collateral aligned with brand standards.
• Collaborate on video scripts to ensure clear messaging and audience engagement.
• Work cross-functionally with designers, product marketers, and industry partners to produce cohesive marketing materials that support both professional and consumer product lines.
• Stay informed on the latest content marketing trends and proactively suggest innovative strategies to improve content effectiveness.
• Assist in monitoring and analyzing content performance, providing actionable insights to optimize engagement, drive traffic, and increase conversion rates.
• Support online community management efforts by monitoring, responding to, and reporting on user comments and direct messages across platforms.
• Other activities, as assigned

COMPENSATION:

The base salary range for this position is $70,000.00 to $75,000.00; the exact salary depends on several factors such as experience, skills, education, and budget.

BENEFITS OVERVIEW:

We offer a competitive benefits package that includes medical, dental, vision, basic life and AD&D coverage, short- and long-term disability, a 401(k) retirement plan, annual discretionary salary increases and bonuses. Employees receive paid company holidays, paid time off, and access to company-paid training. Optional benefits include tuition reimbursement, a 529 college savings plan, pet insurance, legal and ID theft coverage, and other voluntary insurance plans.