Content Marketing Specialist

The Content Marketing Specialist will be the written voice of the organization; shaping how we tell our story, attract new customers, engage future employees, and position ourselves as leaders in the construction industry. You’ll bring a knack for building relationships, listening for the stories worth telling, and uncovering the hidden gems that bring our people, projects, and brand to life. You will form a trio of marketing experts in creative and brand, to create a collaborative, growth-oriented and driven team; not to mention establish friendships and have fun along the way!
Key Responsibilities

Content, Copywriting & Brand Storytelling

Serve as a key copywriter across multiple businesses and brands, developing clear, compelling content for websites, social media, project profiles, campaigns, presentations, and marketing collateral;
Interview project teams, leaders, and subject matter experts to uncover meaningful stories about our projects, people, expertise, partnerships and achievements, translating technical or complex information into engaging content;
Develop and support content calendars across brands and channels, proactively identifying opportunities to strengthen brand visibility, reputation, and industry presence;
Edit and strengthen content developed by others, ensuring consistency in messaging, brand voice, tone, grammar, and overall quality across external-facing communications.

Proposals & Business Development Content

Write, edit and tailor content for proposals, RFQs, RFPs, qualifications packages, presentations, and other business development materials;
Partner with project teams and business leaders to understand each opportunity and develop persuasive, client-focused narratives that communicate relevant experience, project approach, team strengths and organizational differentiators;
Translate technical information and subject matter expertise into polished content that demonstrates strong understanding of the client, project and commercial opportunity;
Develop and maintain a library of high-quality proposal content, project descriptions, case studies, corporate profiles, resumes, proof points and other reusable business development materials.

Digital, Website & Reputation Content

Write and maintain website content across the organization’s portfolio of businesses and brands, including project and leadership profiles, company information, news and other digital content;
Develop social and digital copy that highlights projects, people, milestones, community involvement, partnerships, and company culture;
Adapt longer-form or technical information into concise and engaging content.

Corporate & Strategic Communications

Support the organization’s awards strategy through the identification of relevant opportunities and development of compelling, high-quality award submissions;
Provide writing and content support for crisis and reputation communications, helping develop clear, accurate and appropriately considered messaging for external audiences, often in urgent and time sensitive situations;
Occasionally support critical executive and corporate communications when strong writing, discretion and careful message development is needed.

Skills & Experience

3-5 years of content, copywriting, and brand storytelling experience, focusing on content creation, brand building, social and web;
Degree in Marketing, Creative Writing, or a combination of post-secondary education and experience;

Exceptional copywriting skills including immaculate attention to detail in your copy;
Experience creating content for business proposals (RFQ/RFP) and awareness of the strategy that goes into them;
Proficient experience with marketing platforms including social platforms, and layout tools like InDesign and other Adobe Suite tools;
Experience working with multiple people-centric brands; developing content to showcase not just the product but the people behind it;
Strong ability to create meaningful relationships and effectively manage internal stakeholders and external vendors;
A passion for storytelling, collaboration, connection and an interest in construction.