Content Marketing Specialist
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a U.S.-based HR and staffing solutions firm that helps employers build stronger, future-ready teams. Their services include strategic hiring, recruitment process outsourcing, outsourced HR, workforce planning, HR consulting, and related people operations support.
Role Overview
The Content Marketing Specialist will turn the company’s expertise, leadership insights, and service offerings into polished, engaging content that strengthens credibility and supports client lead generation.
This role will create graphics, short-form video, copy, and campaign assets across organic social media, paid media, blogs, email, and other client-facing channels. The Content Marketing Specialist will work closely with the Growth Marketing Manager, who will establish the overall strategy and campaign priorities.
Location
Fully Remote | 9:00 AM - 5:00 PM EST | 20 hours a week.
Key Responsibilities
Social & Campaign Content Creation
Create polished, client-facing content for Facebook, Instagram, LinkedIn, paid social campaigns, blogs, emails, and other marketing channels.
Design graphics, carousels, social posts, simple infographics, marketing collateral, and ad creative aligned with the company’s visual identity.
Write social captions, ad copy, blog articles, email copy, and calls to action tailored to prospective employer clients.
Video & Asset Production
Edit short-form videos, Reels, clips, and repurposed leadership footage for organic and paid use.
Transform raw footage, internal ideas, HR insights, articles, and service information into ready-to-publish content across multiple formats.
Create reusable templates and maintain an organized content library to support efficient production and reuse of high-quality assets.
Content Planning & Collaboration
Support monthly content calendars, creative briefs, campaign plans, and testing variations developed with the Growth Marketing Manager.
Research timely HR, hiring, workforce, and business topics to recommend relevant content ideas.
Coordinate with leadership to gather subject-matter input, ideas, and raw footage.
Transform leadership and subject-matter input into clear, professional, audience-ready content.
Brand Consistency & Quality
Maintain a consistent and credible brand voice and visual style across client-facing content.
Ensure content is polished, accurate, and appropriate for a U.S. business audience.
Maintain consistency in grammar, spelling, tone, formatting, and overall content quality.
Qualifications
Experience
3+ years of experience in content marketing, social media content, graphic design, or a comparable creative marketing role.
Experience creating social content, graphics, short-form video, copywriting, and/or B2B content.
Experience supporting professional services, consulting, HR, staffing, or other B2B organizations is preferred.
Experience creating content for professional audiences rather than exclusively consumer or lifestyle brands.
Skills
Proficiency with Canva for creating professional marketing and social media assets.
Experience with short-form video editing tools such as CapCut, Adobe Premiere Pro, Descript, or similar platforms.
Ability to simplify complex topics into clear and engaging marketing content.
Strong ability to create graphics, social content, short-form video, and written marketing assets across multiple formats.
Strong organization and project-management skills when managing multiple content formats and deadlines.
Strong eye for clean, modern, and professional design.
Ability to turn leadership ideas and subject-matter input into polished, audience-ready content.
Ability to receive and incorporate feedback while maintaining content clarity and quality.
Ability to work collaboratively and independently in a remote environment.
What Success Looks Like
A consistent client-facing content calendar and production workflow are established within the first 90 days.
The team has a reusable library of branded social and paid-ad templates.
Content quality, clarity, and consistency improve across priority channels.
The Growth Marketing Manager receives reliable creative and copy support for organic campaigns and paid-media testing.
Opportunity
The Content Marketing Specialist will have the opportunity to help an established HR and staffing firm make its expertise more visible, engaging, and actionable in the market.
The role provides opportunities to contribute ideas, build a strong body of work across multiple content formats, and directly support a growing client-acquisition function.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
Skills
As published by ashby · 17 questions · 6 written answers
Basics
Full Name:, Email:, Resume:, What country will you be working from?
Short answers (3)
- Phone Number:
- What's your expected monthly compensation in USD for a 40h/week (full-time) role?
- What's your expected monthly compensation in USD for a 20h/week (part-time) role? optional
Pick from a list (8)
- What is your level of English proficiency?
- Are you available to work 9 AM - 5 PM EST?
- Do you have any friends, family members, or personal connections currently working at Scale Army or involved in any of our projects?
- How many years of experience do you have in content marketing, social media content, graphic design, or a comparable creative marketing role?
- Which of the following tools or content formats do you have hands-on professional experience with?
- Did you submit your video using the same email you are entering in this application form?
- I’d like to stay in touch! Please send me job opportunities, updates, and relevant news from Scale Army Careers. I can unsubscribe anytime.
- Are you comfortable with us using your video for marketing purposes (ex: social, web, email, etc.) to help more hiring managers see your application?
Written answers (6)
- Were you referred by a current Scale Army contractor? If yes, please add their full name. optional
- Please share a link to your portfolio or relevant work samples demonstrating content you have personally created, including examples such as social media graphics, short-form videos, copywriting, paid-ad creative, or B2B content. Briefly describe your role in creating the work you shared. We will not accept social media links as portfolios.
- Describe your experience creating content for B2B or professional audiences. What types of content did you produce, and how did you adapt your approach compared with consumer or lifestyle content?
- Walk us through a campaign or content initiative where you created multiple types of assets, such as social graphics, short-form video, blog content, email copy, or paid-ad creative. What did you personally create, and how did you keep the content consistent across formats?
- Tell us about a time you turned leadership insights, subject-matter expertise, raw footage, or complex information into polished marketing content. What was your process from the initial input to the final asset?
- How do you use AI in your work?