Content Marketing Specialist

This is a Fully Remote Job

About Our Client:

The organization operates in the media measurement and analytics industry, focusing on capturing how audiences engage with content across various platforms. It addresses the challenge of understanding audience behavior in a rapidly evolving media landscape by delivering insights that inform client decisions and drive results at scale.

About the Opportunity:

The CONTENT MARKETING SPECIALIST is responsible for crafting clear, strategic content that translates complex technical information into accessible, impactful narratives aligned with the buyer's journey. This role contributes by producing original, human-focused copy for web, email, and thought leadership that enhances user experience, supports lead conversion, and drives targeted audience engagement.

Responsibilities:

• Develop data-driven thought leadership content and messaging based on industry trends and proprietary data.
• Audit and rewrite website copy to improve clarity and guide visitors through the buying process.
• Build and maintain audience segments in Pardot for targeted communications.
• Write and deploy automated email nurture campaigns aligned with customer lifecycle stages.
• Produce high-quality, original content without reliance on AI tools.
• Independently manage projects and meet deadlines while coordinating with cross-functional teams.

Requirements:

• Minimum 4 years of B2B content marketing and copywriting experience with a portfolio demonstrating clear, data-informed messaging.
• Ability to distill insights from complex data into compelling stories.
• Experience with Salesforce Pardot for email sequences, automation, and audience segmentation.
• Strong English grammar, editing, and writing skills tailored to varied audiences.
• Skilled in mapping content to customer journeys.
• Effective self-management and prioritization abilities.
• Preferred: Basic HTML skills for email template adjustments.

Pay Range and Compensation Package:

• Base salary range: $77,800 to $129,600
• Eligibility for bonuses, equity, or other incentives may apply.

Benefits & Perks:

• Comprehensive health and wellness plans
• 401(k) plan with company match
• Generous paid time off policy

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.