Content (SEO, GEO) & Social Media Specialist

About Us

We are a SaaS company supporting multi-location brands in increasing visibility, managing reputation, and driving real customer actions across platforms such as Google Maps, Apple Maps, Bing Maps, and TomTom.

We work with retail and service chains where scale and consistency directly impact business results.

Our approach combines local marketing, SEO, Reputation Management, Customer Experience and AI.

Your Role

We are looking for a person who will take ownership of content and social media in an AI-driven environment.

This role includes:

• strategy

• content creation

• optimization and scaling

We treat content as a system, built on data, case studies, and measurable business outcomes.

Responsibilities

• Build and develop content strategy (website, social media, PR)

• Create and optimize content for SEO, GEO, and conversion (blog, website, case studies, sponsored and affiliate articles)

• Contribute to materials such as reports, e-books, and rankings

• Manage social media channels (LinkedIn, Meta, YouTube, X)

• Adapt content to platform formats and algorithms

• Use AI Tools (Claude, ChatGPT, etc.) in day-to-day content work

• Develop prompts and scalable content workflows

• Repurpose and localize content for different markets

• Run buzz marketing activities

• Conduct research (topics, data, competitors)

• Support sales, marketing, affiliate, and customer success teams with content

• Publish and format content in WordPress

Requirements

• Fluent English (C1+), written and spoken

• Strong knowledge of Claude AI and other LLMs for content creation

• Advanced prompting skills (hands-on experience)

• Experience in B2B content marketing (SaaS, tech, or marketing)

• Ability to write clear, structured, and data-driven content

• Experience managing social media in international markets

• Understanding of SEO and GEO

• Familiarity with platform dynamics: LinkedIn, Meta, X, and YouTube

• Ability to work independently and implement tools

• Strong research skills and data awareness

• WordPress proficiency (content publishing and formatting)

• Ability to create simple graphics and videos (AI, Canva, InShot, or similar)

• Proactivity and ownership of results

Nice to Have

• Additional language (German, Spanish, French, Italian, Portuguese)

• Experience in retail marketing, local SEO

• Experience with analytics tools (GA4, GSC, SEO tools)

• Experience with KPI-driven content (newsletters, sales sequences, follow-ups)

Work Model

• Remote / hybrid

• Poznań: 1 day per week in the office

• Outside Poznań: 1 day per month in the office

Compensation

8,000 - 12,000 PLN net (B2B)

What We Offer

• Multisport card

• Private healthcare (LuxMed)

• Fast and well-equipped work setup

• Autonomy in your work and choice of tools

• Access to tools such as HubSpot, advanced analytics, ClickUp, Ahrefs, and Pro versions of AI tools

• Work on international markets

• Projects with global brands such as Decathlon, McDonald’s, Leroy Merlin, TUI, Castorama

• Comfortable office in Poznań (eNstudio) with full facilities

• Small, close-knit team with shared values, complementary skills, and a supportive atmosphere

Please include links to your English content in your application. Only applications with a portfolio will be considered.