Content & Social Media Executive

Company: Green Theory Labs Pte. Ltd.
Brand: GreenGreenGreen

About Us

GreenGreenGreen is a Singapore-based skincare brand manufactured in Korea. We develop our products with an established Korean manufacturing partner and support them with relevant clinical testing and certifications.

We are building a small internal team to introduce our products to more customers, strengthen trust in the brand and grow our sales across social media and e-commerce channels.

We are looking for a creative, commercially aware Content & Social Media Executive who can turn skincare knowledge, customer concerns, and product benefits into engaging short-form content.

This is a hands-on creation role. You should be comfortable planning, filming, editing, publishing and reviewing the performance of your own content.

Key Responsibilities

Content Creation

• Develop and produce short-form videos for TikTok, Instagram Reels and other relevant platforms.
• Film and edit product demonstrations, skincare education, routines, founder-led content, customer testimonials, trend-based videos and conversion-focused advertisements.
• Create content that explains product benefits clearly without making inappropriate or unsupported claims.
• Write engaging hooks, scripts, captions and calls to action.
• Adapt raw footage into multiple variations for organic posting and paid advertising.
• Photograph products and create simple visual assets when required.
• Maintain an organised library of footage, photographs and completed content.

Social Media Management

• Plan and maintain a consistent social media content calendar.
• Publish content across the brand’s social platforms.
• Monitor comments, direct messages and audience feedback.
• Engage with the community in a warm, professional and brand-appropriate manner.
• Identify relevant skincare conversations, consumer concerns, formats and trends.
• Recommend content opportunities based on audience behaviour and platform developments.

UGC and Creator Coordination

• Identify suitable UGC creators, customers, makeup artists and micro-influencers.
• Prepare briefs, coordinate product seeding and follow up on agreed deliverables.
• Review creator submissions for brand fit, accuracy and usability.
• Secure and organise the necessary content usage permissions.
• Repurpose suitable creator content for social media, e-commerce listings and advertisements.
• Work with the Growth & E-Commerce Manager to identify content for Spark Ads and other paid campaigns.

Commercial Content Performance

• Produce content designed to support product discovery, trust and conversion—not engagement alone.
• Work closely with the Growth & E-Commerce Manager to develop creative tests for advertising campaigns.
• Review watch time, retention, click-through rate, saves, enquiries and attributed sales.
• Identify strong-performing hooks and formats and create further iterations quickly.
• Use customer questions, reviews and objections to improve future content.

Requirements

• At least 1–3 years of relevant experience in content creation, social media, digital marketing or a related role.
• Strong short-form video filming and editing skills.
• Proficiency in CapCut, Adobe Premiere Pro or similar editing software.
• Working knowledge of TikTok and Instagram content formats.
• Able to write natural, concise and persuasive social media copy.
• Comfortable appearing on camera occasionally or directing others during filming.
• Able to work independently and deliver content consistently.
• Organised, responsive and attentive to detail.
• Strong written and spoken English.

Preferred Qualifications

• Genuine interest in skincare, beauty and consumer behaviour.
• Previous experience with a beauty, wellness, lifestyle or consumer brand.
• Familiarity with Canva, basic product photography and simple graphic design.
• Experience creating paid-social advertisements or conversion-focused UGC.
• Understanding of TikTok Shop, affiliate content or livestream commerce.
• Familiarity with Singapore’s beauty and social media landscape.

What Success Looks Like

During your first three months, you will be expected to:

• Establish a consistent and sustainable content-production workflow.
• Build a structured content calendar around product benefits, customer concerns and brand stories.
• Produce and test multiple short-form content formats and creative angles.
• Grow the brand’s library of useful organic and advertising content.
• Identify content themes that generate stronger watch time, clicks, enquiries and sales.
• Build a reliable network of suitable creators and brand advocates.

Who Will Thrive in This Role

You will thrive here if you are creative but also curious about why particular content generates clicks and purchases. You enjoy experimenting, learning from performance data and improving your work instead of posting solely for aesthetic consistency.

You should be comfortable working in a growing business where you will have creative ownership but must also execute reliably. This position isn't for someone who only wants to plan content and outsource the actual filming or editing.

What We Offer

• The opportunity to shape the voice and visual presence of a growing skincare brand.
• Meaningful creative ownership and direct collaboration with the founder.
• Room to test ideas and build a strong professional portfolio.
• Exposure to product launches, creator campaigns, e-commerce and performance marketing.
• Employee product benefits.
• Opportunities for career progression as the internal team expands.

How to Apply

Please submit your Resume/CV and portfolio together with:

1. Three short-form videos you personally planned, filmed or edited.
2. A brief explanation of your personal contribution to each piece.
3. One example of content that produced a measurable result.
4. Three content ideas you would create for a young Korean-manufactured skincare brand in Singapore.
5. Your earliest available starting date.

Candidates who can demonstrate both creative execution and commercial awareness will be prioritised