Content & Social Media Manager

Open 54d posting dated 7 days ago

POSITION SUMMARY

The Content & Social Media Manager is responsible for building and growing ProCaps Laboratories’ organic social media presence and supporting paid social execution across Instagram, Facebook, Youtube and other platforms. This is a foundational role — the first dedicated social hire — and is expected to establish content rhythms, community engagement practices, reporting frameworks, and the systems needed to scale ProCaps’ social channels over time, as well as shape content strategy over time.

The ideal candidate is a hands-on executor who writes well, understands brand voice, can direct creative teams to produce content that performs, and can collaborate with the founder on content creation. They are comfortable managing community engagement, reading performance data, creating content when needed, and coordinating closely with the DTC & Performance Marketing Manager on paid social execution.

As the brand grows into TikTok, Reddit, YouTube, and LinkedIn, this person will help evaluate, prioritize, and lead that expansion.

Requirements

WHAT YOU BRING (MINIMUM JOB QUALIFICATIONS)

Bachelor's Bachelor’s degree in Marketing, Communications, or related field
6-10 years of experience in social media marketing with hands-on channel management
Demonstrated experience growing an Instagram presence - organic and paid
Experience developing and scaling educational content initiatives across YouTube or other video-first platforms, including audience growth and content programming.
Experience managing or supporting founder-led, executive, practitioner, or personality-driven social media accounts
Comfortable directing creative teams for content production
Strong community management skills with a customer-first mindset
Analytical — able to read platform data and translate it into content decisions
Experience using social scheduling, analytics, or social media management platforms

Preferred Qualifications

Experience in nutraceuticals, supplements, functional food, wellness, or healthcare-adjacent brands
Experience sourcing, briefing, and managing creators and/or UGC content
Familiarity with TikTok, Reddit community management, YouTube content strategy, or LinkedIn employer branding
Experience working in regulated industries with content compliance considerations
Familiarity with tools such as Meta Business Suite, Meta Ads Manager, Sprout Social, Hootsuite, Later, Canva, Google Analytics, or similar platforms

SUCCESS METRICS

Success in this role will be measured by:

Consistent execution of the content calendar and publishing cadence
Growth in social audience size and engagement rates
Quality and responsiveness of community management
Growth and performance of founder-led content initiatives
Improvement in organic reach and content engagement
Contribution of social media traffic and engagement to broader marketing objectives
Establishment of scalable social media processes, reporting frameworks, and operating standards

WHAT YOU’LL DO (ESSENTIAL JOB DUTIES & RESPONSIBILITIES)

Organic Social — Instagram & Facebook

Own and manage the organic content calendar across Instagram and Facebook
Guide caption writing and creative assets while ensuring all content reflects the founder’s educational voice and brand standards
Direct the internal creative/videographer team for Reels, static posts, Stories, and campaign content
Create social content directly when needed, including copywriting, simple graphic creation, story content, and mobile-first content capture
Manage community engagement — respond to DMs, comments, and mentions in a timely, on-brand manner
Develop and maintain a consistent posting cadence with a mix of educational, promotional, and community-driven content
Monitor social conversations, audience sentiment, competitor activity, and emerging wellness trends to identify content opportunities and customer insights

Paid Social Execution

Support the DTC & Performance Marketing Manager in executing paid social campaigns on Meta (Instagram and Facebook)
Propose paid social creative concepts and audience ideas informed by organic performance data
Monitor and report on paid social performance within platforms; surface insights to the DTC Manager
Ensure paid social creative is aligned with organic brand voice and content standards

Founder Content & Brand Voice

Maintain and apply the founder’s educational voice across all social content
Coordinate with the founder and creative team for periodic content shoots as founder-led content programming develops
Support planning for future live sessions and long-form founder content as this programming is built out
Help identify content opportunities that strengthen the founder’s authority, credibility, and audience engagement

Community Management & Compliance

Manage community interactions in accordance with company policies and regulatory requirements
Escalate customer service issues, product complaints, medical questions, adverse events, and sensitive inquiries to the appropriate internal teams
Ensure all social media content complies with applicable FDA, FTC, platform, and company guidelines
Maintain brand-safe community management practices across all social channels

Analytics & Reporting

Track and report on key organic metrics, including follower growth, engagement rate, reach, impressions, content output volume, and community response metrics
Monitor paid social performance and consolidate reporting for DTC Manager review
Use data to identify which content formats, topics, and cadences are driving results
Deliver a recurring social performance summary to the Director of Strategy
Provide recommendations based on performance data, audience behavior, and emerging platform trends

Social Operations & Process Development

Establish scalable workflows, content planning processes, reporting frameworks, and community management standards
Help evaluate and implement social media management, scheduling, listening, and reporting tools as needed
Build documentation and best practices that support future team growth and channel expansion

Cross-Functional Collaboration

Partner with the DTC & Performance Marketing Manager on paid social strategy, creative briefing, and performance reporting
Pull from the internal creative team’s asset library; brief and direct new asset production as needed
Loop into the Customer Care team for insights on common customer questions, feedback themes, and community sentiment to inform content

Platform Expansion (Future State)

Build and scale the company's founder-led digital education platform by establishing YouTube and other video channels as primary destinations for expert health education and audience engagement.
Lead setup and launch of TikTok organic presence and support evaluation of TikTok Shop in coordination with the DTC & Performance Marketing Manager
Build a Reddit presence through organic community participation — engaging in relevant subreddits and positioning the brand as a trusted educational voice without overt promotion
Support LinkedIn employer brand presence in partnership with HR once cross-functional ownership is established
Recommend prioritization, timing, and resource requirements for expansion into new social platforms
Bring platform knowledge and best practices to inform timing and approach for each new channel launch

WORKING CONDITIONS

Duties are performed primarily in a smoke-free manufacturing environment
We pride ourselves on maintaining a clean and organized environment, fostering a sense of pride and ownership in our space.
Our culture is rich in diversity, quality, safety, fun, and respect, creating a vibrant and inclusive atmosphere.
We are dedicated to professionalism and growth, continually striving to improve and excel in all we do.

PHYSICAL REQUIREMENTS

Frequent sitting
Able to lift up to 25 lbs.

Benefits

ProCaps provide :

Salary Range: $115,000 - $130,000 annually, depending on experience and qualifications
Eligible for a discretionary company-wide bonus
Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
Paid Time Off, Eight (8) Company Holidays
401(k) with Company Match – up to 4.5%
100% Company Life Coverage
100% Short Term Disability Coverage
Gym Membership Reimbursement
Vitamin Allowance + Discounts
Company-Funded Health Savings Account ($1,600/year)
Cash Reward Employee Referral Program
Pet Insurance

* Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!

APPLICATION DEADLINE : This position will remain open until filled. Applications will be reviewed on a rolling basis.

HOW TO APPLY : Click below to apply directly through our career portal.

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What this application asks

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First name, Last name, Email, Phone, Address, Resume, Experience, Education, How would you like us to get in touch?, What are your salary expectations for this role?, What do you know about ProCaps Laboratories, and what excites you most about the opportunity to join our team?, ProCaps Laboratories operates in an environment where certain food allergens may be present including but are not limited to: MILK, EGGS, FISH, CRUSTACEAN SHELLFISH, TREE NUTS, PEANUTS, WHEAT, SOYBEANS, and SESAME. Many of our roles may involve exposure to one or more of these substances. Due to the nature of our manufacturing environment, complete elimination of allergen exposure CANNOT be guaranteed. Are you able to perform the essential functions of this job, with or without reasonable accommodation?, Have you previously worked at ProCaps Laboratories as a Regular Employee, a Consultant, or through a Staffing Agency? If yes, please state dates of employment, position held, and name of Staffing Agency (if applicable):, Do you have any friend(s) and/or relative(s) currently working at ProCaps Laboratories? If yes, please provide the name(s)., Are you referred by a current ProCaps employee? Is YES, please list the employee name(s).

Have you worked in any of the following industries: Nutraceuticals, Pharmaceuticals, Functional Foods, CPG, Cosmetics, Skincare or Health & Wellness? If so, please briefly describe your experience in those spaces. written answer
How many years of hands-on experience do you have in social media marketing, and what types of channels have you managed directly? written answer
Could you describe your experience owning an Instagram account, including how you managed the content calendar, posting schedule, engagement, and performance reporting? written answer
This role prefers 3+ years of experience in social media marketing with hands-on channel management. Tell us a bit about your background. written answer
What best describes your level of ownership over a brand's Instagram account? choose any
Have you worked with brands in the supplements, wellness, or regulated health industries? If so, what was your role and what unique challenges did you encounter? written answer
Can you share an example of how you've provided creative direction to a team, including briefing, evaluating, and giving feedback on content? written answer
What experience do you have managing online communities, and how have you approached building engagement and maintaining a positive brand presence? written answer
What best describes your experience growing an Instagram presence with organic and paid tactics? choose any
What best describes your experience directing creative teams (designers, videographers, copywriters) for social content? choose any
Describe your experience managing or supporting a founder-led, executive, practitioner, or personality-driven brand's social presence. Please include the brand/founder type, your specific responsibilities, and how you maintained their voice across content you didn't personally write. written answer
Describe your experience proposing paid social creative concepts or audience ideas based on organic content performance, and/or collaborating with a performance marketing partner on paid campaign execution. Please include your specific role and any results you can share. written answer
Which social media management or analytics tools have you used in a professional role? (Select all that apply) choose any
What best describes your community management experience? choose any
This position prefers a degree in Marketing, Business, or a related field. Do you hold a degree that meets this qualification? If yes, please include your degree type, field of study (PLEASE NOTE: ProCaps verifies education with the issuing school or institution.) written answer
ProCaps Labs participates in E-Verify, a system used to verify employment eligibility. If hired, will you be able to provide valid/unexpired documents to complete the E-Verify process? yes / no
Please select the option that best describes your current work authorization status in the United States. NOTE: This information is collected only to assess employment eligibility. ProCaps Laboratories does not discriminate on the basis of citizenship, immigration status, or national origin. choose one
This is a FULL-TIME, HYBRID position based at either Henderson, NV facility OR Broomfield, Colorado. Are you willing and able to work onsite full-time as required? yes / no
This is a FULL-TIME, HYBRID position based at either Henderson, NV OR Broomfield, Colorado Facility. Please select the option that best describes your current situation. choose any
ProCaps Labs participates in E-Verify, a system used to verify employment eligibility. If hired, will you be able to provide valid/unexpired documents to complete the E-Verify process? yes / no
Background Check Notice ONLY: ProCaps Laboratories conducts background checks as part of the hiring process after a conditional offer has been made. A criminal conviction will not automatically disqualify you from employment. We consider the nature of the offense, the time elapsed, and its relevance to the position.
PLEASE READ THE FOLLOWING CAREFULLY : I certify that all information provided in this application is true and complete to the best of my knowledge. I understand that any false statement, misrepresentation, or omission may result in disqualification from consideration or, if employed, immediate termination. I understand that submitting this application does not guarantee employment and does not create a contract or promise of future employment with ProCaps Laboratories. I also understand that, if offered employment, my position will be subject to the company’s policies, including background checks, eligibility verification, and compliance with all job-related requirements. Do you acknowledge and agree to this statement? ☐ Yes ☐ No yes / no

Content & Social Media Manager

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