Content Specialist- Copywriter
Posted
Description
Our Purpose
At Vibe, we are driven by our mission to elevate community and create opportunity. We believe in fostering an environment of inclusivity where every team member has the chance to grow professionally. Guided by our core values – be inclusive, educate, embrace change, and seek opportunities - we are dedicated to making a positive impact in the lives of our members and communities. As we continue to grow and expand our team, we are seeking passionate individuals who share our vision and are eager to join us in our journey. If you are someone who is passionate about making a difference and is committed to creating a brighter future for our communities, we invite you to explore this exciting opportunity at Vibe!
Position Purpose
Vibe Credit Union is seeking a Content Specialist (Copywriter) with strong copywriting skills. In this associate-level role, you will turn ideas and information into clear, engaging content that helps members understand our products and services and take the next step. You will own writing assignments from brief through final copy, bringing thoughtful ideas, sound editorial judgment, and a consistent voice to our website, email, blog, and social content. You will also develop website publishing skills and take on broader content responsibilities as your experience grows.
Essential Duties
- Write and edit website copy, emails, blog articles, social copy, and social-video scripts, adapting each message to its audience and purpose.
- Develop ideas, headlines, stories, and calls to action that make content useful and engaging while reflecting Vibe’s voice.
- Research topics, work with subject-matter experts, and verify product information and claims against approved sources. Ask questions and resolve missing details before completing copy.
- Work with marketing colleagues and agency partners to translate campaign briefs, audience insights, and search recommendations into effective content.
- Apply SEO and AI-search content guidance to make written content clear, useful, and easy to find.
- Collaborate with Vibe’s public relations partner to draft and edit press releases, media announcements, talking points, and other external communications.
- Draft and update marketing disclosures, promotional terms, and supporting copy in collaboration with Vibe’s Risk team.
- Manage assignments through drafting, review, and revisions. Coordinate feedback, organize files, and communicate progress and deadlines.
- Proofread for accuracy, grammar, clarity, and consistency. Incorporate feedback and use available performance information to improve content.
- Develop proficiency in Vibe’s content management system through training, then publish approved updates and help keep website content current, accurate, and accessible.
Education/Experience
- 1–3 years of professional experience in digital content, copywriting or related field.
- Demonstrated copywriting ability, supported by a portfolio or writing samples. Be prepared to explain your contribution, the audience and purpose, your writing choices, and how you responded to feedback.
- Strong writing and editing skills, including clear structure, persuasive messaging, sound grammar, and the ability to make complex information understandable.
- Ability to manage writing assignments, organize source materials and revisions, and deliver accurate work on deadline.
Skills/Abilities
- Curiosity, initiative, and the ability to collaborate, ask questions, learn unfamiliar topics, and incorporate feedback.
- Familiarity with search engine optimization (SEO) and an interest in learning answer engine optimization (AEO) and generative engine optimization (GEO).
- Interest in developing skills in website publishing and content performance.
Physical Requirements
These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the position. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of the position. While performing the responsibilities of the job, the employee is required to hear, see, talk, stand, walk, stoop, kneel, lift, push, pull, and grasp.
These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the position. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of the position. While performing the responsibilities of the job, the employee is required to hear, see, talk, stand, walk, stoop, kneel, lift, push, pull, and grasp.