Content Strategist - AI
Summary
Designs and executes a content strategy to build data and AI literacy across an organization, aligning materials with audience needs and organizational goals.
Job Responsibilities:
Content Strategy:
Develop and own a content strategy that supports the goals of building a strong data and analytics culture across the CUSTOMER, ensuring content is purposeful, audience-centred, and aligned with organisational priorities.
Define and maintain the content calendar, mapping content themes and formats to key community milestones, campaigns, and learning objectives.
Conduct audience research and needs analysis to inform content direction, ensuring materials resonate with the CUSTOMER officers at varying levels of Data & AI familiarity.
Establish content standards, guidelines, and a consistent editorial voice across all channels and formats.
Measure and evaluate content performance using engagement metrics, iterating on the strategy based on data-driven insights.
Stay abreast of industry trends in content strategy, data literacy communications, and internal communications best practices, applying relevant learnings to the community's content approach.
Job Requirements:
A degree or equivalent in Business, Marketing, Communications, Visual Communications, Communications Design, Public Relations, or a related field.
At least 4 years of experience in content strategy, engagement management, and/or change management is preferred
Demonstrated ability to develop and execute content strategies, with a portfolio of work that shows clear thinking about audience, purpose, and impact.
Proven ability to manage multi-stakeholder events such as hackathons, conferences, or large-scale community programmes.
Exceptional verbal and written communication skills
Proven track record in executing and delivering results in a structured, organised manner.
A detail-oriented self-starter and quick learner with excellent organisational skills.
Familiarity with digital marketing tools, content management systems, analytics platforms, and social media.
An eye for design and proficiency in Canva Pro, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or equivalent tools such as GIMP, Inkscape, or Scribus is a plus.
Knowledge of data science, artificial intelligence, and/or data governance is a plus.
Working Location : Central**We regret to inform that only shortlisted candidates will be notified. Personal data collected will be used for recruitment purposes**