Content Strategist

Content Strategist

Big Loud Rock Full-Time | Los Angeles, CA | In-Office

Reports to: Senior Director, Creative Strategy + SVP, Audience Engagement

As the Content Strategist for the Audience Engagement Team at Big Loud Rock, you will be the operational backbone of an artist's social media presence. It's a high-output, detail-driven position responsible for keeping the content engine running on schedule, calendars loaded, pre-production organized, fan engagement consistent, and nothing falling through the cracks.

You'll work alongside directors, editors, producers, and artists within a clearly defined lane. You keep the creative content machine fed, on time, and aligned with what's actually working on social media in 2026 & beyond.

What you’ll do:

Pre-Production & Planning

• Participate in internal pre-content shoot calls alongside directors, producers, and leadership

• Lead artist-facing strategy calls to help educate artists on social media best practices while respecting their creative preferences

• Build and maintain content calendars ahead of each shoot cycle (minimum two-week runway at all times)

• Ensure all pre-production assets (reference sheets, location/prop confirmations, shot list context) are loaded and accessible before shoot day

Post-Production & Calendar Management

• Maintain posting cadence and scheduling across all active platforms for assigned artists

• Track content performance and flag what's working so the team can call audibles on upcoming posts

• Keep leadership informed on calendar status, content gaps, and scheduling conflicts proactively

Fan Pages & Artist-Adjacent Accounts

• Manage and post daily across a portfolio of fan pages, burner accounts, and artist-adjacent social profiles (Instagram and TikTok)

• Maintain content continuity and voice consistency across all managed accounts

• Collaborate with support staff to ensure no account goes dark; own the accountability for posting cadence

Communication & Process

• Serve as a communication bridge between artists and the content team

• Maintain clean documentation in shared systems so any team member can pick up context at any time

What you have:

• 3+ years managing social media content at volume (music, entertainment, or adjacent industry preferred)

• Obsessively organized: you live in calendars, spreadsheets, and project management tools

• Comfortable managing 5–10+ social accounts simultaneously without letting any go stale

• Familiar with paid social fundamentals (conversion campaigns, pre-save campaigns, basic ad setup)

• Strong communicator with good vibes

• Comfortable operating in a structured, accountability-driven environment with an emphasis on outside-of-the-box creative thinking

• Based in Los Angeles and available to work in-office consistently—this is not a remote role

Bonus Points

• Experience working with signed artists or within a label/management infrastructure

• Familiarity with Notion, Airtable, or similar operational tools

• Expert understanding of short-form content mechanics (hooks, visual events, retention patterns)

• Background in music or genuine enthusiasm for artist development

• You've built up a social media following of your own (50k+ followers)