Content Strategist

InFynd Content Strategist

Own and drive the end-to-end content strategy for multiple B2B SaaS products, aligned with GTM, product positioning, and revenue objectives
Define content frameworks across the buyer journey (awareness → evaluation → conversion → adoption → expansion)
Translate product capabilities, technical concepts, and market insights into clear positioning narratives, not just content pieces

Build and maintain a content operating system:

Editorial roadmap
Content taxonomy
Distribution strategy
Measurement framework
Partner closely with Product, Product Marketing, Sales, RevOps, UX, and Design to ensure content supports pipeline, adoption, and retention
Design and oversee SEO-led and programmatic content strategies, including topic clustering, internal linking, and long-term search visibility.
Leverage analytics and qualitative insights to audit content performance, identify gaps, and continuously refine strategy.
Establish and evolve content governance, including standards, workflows, documentation, and quality benchmarks
Guide and review execution by writers, agencies, or internal teams, ensuring strategy is consistently translated into output

Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline
4–6 years of experience in content strategy or product/content marketing, with a strong preference for B2B SaaS or tech-led products
Proven experience designing and scaling content strategies, not just writing content
Strong understanding of SaaS business models, GTM motions, and buyer personas
Hands-on experience with:
- SEO & content architecture
- Analytics tools (GA4, Search Console, CRM insights)
- Content performance and attribution
Ability to work cross-functionally and influence stakeholders without direct authority
Strong strategic thinking, prioritisation, and communication skills

See also