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Content Strategist

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Summary

Content Strategist at Ripple Links, an influencer marketing agency in Bengaluru: develops campaign content ideas from client briefs, maps short/long-form video flows for Instagram and YouTube, and writes scripts, captions, blogs, B2B case studies, and sales outreach emails.

About the Opportunity
- Ripple Links is an award-winning influencer marketing company that focuses on influencer-first strategies and campaigns, believing that the right mix of creativity, tech, and driven individuals creates the best campaigns.
- The company understands influencers and creators deeply, having worked with top influencers across fashion, food, entertainment, and more, including top comedy influencers, A-Listers, and digital content creators in the country.
- The role is for a creative, quick-thinking candidate who loves collaborating with creators to build fun and engaging content in a fast-paced environment.

Role & Responsibilities
- Develop content ideas and concepts on the basis of client briefs across platforms.
- Brainstorm new and creative approaches to influencer campaigns.
- Map video flows for short and long-form video content for platforms such as Instagram and YouTube.
- Create engaging and expertise-focused content for the BD/sales team as part of its email outreach program.
- Draft case studies with a focus on B2B activities.
- Create and edit content for Influencer marketing campaigns with a focus on Instagram and YouTube.
- Develop a range of content including video scripts, captions, and blogs.

Skills & Qualifications
Must-Have
- Previous digital/influencer content strategy or editorial roles.
- Excellent verbal and written communication skills.
- Knowledge or experience in the social media and digital space.
- Ability to stay on top of new media trends and technology.
- Ability and willingness to operate in a fast-paced environment.
- Take initiative and readiness to accept responsibility.

Benefits & Culture Highlights
- Work at a million miles per hour in a dynamic, creative environment.
- Collaborate with top influencers and creators across multiple categories including fashion, food, entertainment, comedy, and digital content.

Skills

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