Content Writer

§ Execute on the content production strategy that aligns with our brand’s vision and marketing objectives, driving significant engagement and sales leads.

§ Research and write high-quality, SEO-optimized content across blog posts, landing pages, ads, website copy, whitepapers, outreach campaigns, social media, email marketing, influencer collaborations, etc.

§ Craft persuasive, conversion-focused content that aligns with campaign goals and brand voice. In line with multi-format writing expectations.

§ Conduct comprehensive market research and competitor analysis to pinpoint trends and audience preferences to generate fresh content ideas and fill content gaps.

§ Edit and proofread content to ensure clarity, consistency, correct tone, grammar, and style.

§ Adapt writing style for different platforms and audiences, shifting between long-form blog narratives and punchy ad or landing page copy.

§ Collaborate with designers, SEO specialists, strategists, and marketers to align copy with branding, visual content, and campaign strategy.

§ Work on multiple content projects simultaneously and meet deadlines.

§ Collaborate closely with the designers, SEO specialists, strategists, product, marketing & analytics team, and stakeholders to align copy with branding, visual content, and campaign strategy.

Requirements

§ Proven content writing & strategy experience in B2B/IT industry.

§ Strong SEO-optimized writing across blogs, ads, websites, social, email, whitepapers.

§ Ability to write persuasive, conversion-focused copy in multiple formats.

§ Strong research & analytical skills for market/competitor insights.

§ Excellent editing, proofreading, and adaptability across platforms.

§ Experience collaborating with design, SEO, marketing & product teams.

§ Strong project & time management; ability to handle multiple projects.

§ Excellent communication skills (written & verbal).

§ Ability to work independently and in teams.

Benefits