Content Writer

PRIDE Industries is a fast-paced company with a mission: To Create Jobs for People with Disabilities while providing high quality, value-added solutions to our nationwide customers. We are currently recruiting to fill the following position:

PRIDE Industries

Job Description

Job: Content Writer

Job Code: U06 - PR-Content Writer

HR Title Group: Sales and Marketing

Salary Grade: N18

FLSA Status: Non-Exempt

Approval Date: February 2020

SUPERVISES:

There are no direct reports with this position.

POSITION SUMMARY:

Under general supervision, the Content Writer is responsible for establishing the company voice and assisting in the development, implementation, and enforcement of content brand guidelines. Employees in this position will lead the organization’s drive for sophisticated, compelling written content online, in print collateral, and in presentations that distinguishes PRIDE as an industry leader. This job class requires advanced skills in storytelling, creative writing, and sales-focused content that engages readers and drive sales leads and other interest.

TYPICAL DUTIES:

1. * Develop PRIDE’s blog content calendar to align with the company’s strategic objectives. This includes creating the calendar and managing to its deadlines; interviewing internal experts; conducting research; crafting magnetic, click-worthy headlines; and writing blog content.

2. * Edit and write compelling website copy that tells PRIDE’s unique story, differentiates the organization from its competition, and converts site visitors into sales leads.

3. * Write search-engine-optimized content, or coordinate with our Digital leader, to ensure copy is search engine optimized for the organization’s target keywords.

4. * Craft social media headlines and copy that capture the attention of the target audience and drives clicks.

5. * Write and edit marketing and fundraising collateral. Add copywriting flare to sales decks, marketing sell sheets, donor appeals, case studies, print and digital ads, email outreach, video scripts, and more.

6. * Craft press releases and internal communications, as needed.

7. * Collaborate with Marketing team and Business Line leaders to execute editorial strategies for blogs and other content.

8. * Check for accuracy, style, spelling and grammar across PRIDE’s sales, marketing, and fundraising material.

9. * Work with the Digital leader to measure the impact of content through use of analytics and other evaluations.

10. Performs other duties and special projects as assigned.

* Denotes Essential Job Function

MINIMUM QUALIFICATIONS:

- At least 5-6 years of creative writing experience at a brand, e-commerce, or agency;

- Journalism background a plus;

- Search engine optimization knowledge a plus;

- An excellent grasp of English grammar and spelling, including exceptional editing and proofreading abilities;

- Must have experience working on marketing campaigns, building brands, and writing briefs;

- Mastery of a defined brand voice;

- Mastery of generating short-form content tailored for advertising;

- Experience gathering content requirements, making strategic decisions, and envisioning solutions;

- Willingness to seek out information and take on new tasks as required to support the evolving needs of the business;

- Ability to use spreadsheet, word processing and presentation software tools to produce reports and correspondence; Clear understanding of business systems, processes and data needs of assigned users;

- Good analytical skills and process orientation;

- Ability to communicate effectively and respond to questions and requests;

- Effective written communication skills using appropriate business English;

- Computer literacy to use business software, the Internet, enter data/retrieve data;

- Human relations skills to build effective working relationships;

- Demonstrated customer service, problem solving and common-sense skills.

EDUCATION REQUIREMENTS:

Bachelors in Journalism or related field

A comparable combination of formal education and work experience will be considered.

CERTIFICATES REQUIRED:

The following licenses or certificates may be required depending on local, state and/or contract requirements:

Not Applicable

PHYSICAL REQUIREMENTS:

Employees must have the ability to perform the following physical demands for extended periods of time with or without assistance:

• Viewing computer screen/monitor

• Keyboarding

• Answering phone/making calls

WORK ENVIRONMENT:

Work is performed in a normal office environment with limited privacy and some exposure to background noise.

DISCLAIMER:

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to this job. Employees are expected to follow their supervisor’s instructions and to perform the tasks requested by their supervisors.

At PRIDE, we make a difference in the lives of many, one job at a time.

If you are interested in working for this unique organization that blends business with a social mission, please apply online at .PRIDE Industries is a VEVRAA federal contractor committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, marital status, genetics, disability, age, or veteran status. Visit our website to learn more!

PRIDE will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

PRIDE will consider for employment all qualified applicants with criminal histories in a manner consistent with the requirements of all federal, state, and local laws.