Convenience Store Manager

Job Title: Convenience Store Manager
Reports To: Petroleum Manager
Job Summary:
To direct, promote, and coordinate the convenience store in a manner that will optimize the cooperative’s market share and savings, improve the cooperative’s efficiency, help achieve the cooperative’s mission and goals, and result in outstanding customer service.
Key Responsibilities:
The Convenience Store Manager’s responsibilities involve supervision, marketing, profitability and sales, reporting, purchasing, resale pricing, inventory, service, maintenance, and other duties as assigned by management.
The Convenience Store Manager will maintain a positive attitude that promotes team work within the cooperative and a favorable image of the cooperative.
Supervision
Supervision involves establishing and communicating store goals and results to employees, staffing the store and delegating the workload, actively supporting employee growth, and upholding cooperative policies.
Establish and communicate store goals and results to employees:
• Establish store goals with assistance from management
Staff store and delegate work load to meet market requirements:
• Establish and update job descriptions for all positions within the store
• Recommend selection of employees based on job requirements
• Staff and adjust work force to fit seasonal needs with a minimum of unproductive labor costs
• Employ seasonal work-sharing arrangements to minimize layoffs and unemployment compensation costs
Actively support employee growth:
• Schedule and supervise orientation for new store employees
• Update employees regularly on new product knowledge
• Supervise activities of employees
• Identify in writing annually training needed for individual employees
• Discuss performance annually with each store employee
• Complete and administer a yearly merit review with each store employee following
management approval
• Stimulate and develop positive morale and team spirit that leads to high productivity
• Actively work to increase personal skills and knowledge
Uphold cooperative policies:
1. Uphold all cooperative policies
2. Uphold and enforce dress codes
3. Ensure that store facilities and equipment meet all federal, state, and OSHA
regulations
4. Inform all customers of safe product handling
5. Develop and update a regular maintenance schedule for all store facilities and
equipment
Marketing
Marketing involves developing and implementing an annual marketing plan, directing store
marketing activities, developing an annual sales and promotion program and performing proper
merchandising.
Direct store marketing activities
• Review store sales goals with store employees each month
• Review the following marketing activities with store employees each month:
o Sales call reports
o Market share report
o Sales analysis report
o Strategy review report
o Competitive pricing analysis report
o Sales promotional efforts
o Plans for the following month
Develop an annual sales and promotion program
• Establish an advertising expense budget at the beginning of each year; review with and
get manager’s approval
• Hold one major open house sale each year and at least one minor sale each year
Perform proper merchandising
• Ensure that the store is properly supplied and merchandised in all stores
• Maintain fresh and appealing displays
• Ensure that perishable products are rotated and refrigerated as required
• Follow through on merchandise requirements; display material and signs for advertising
and promotional plans
Profitability and Sales
Profitability and sales involves establishing and achieving store profitability and sales goals, and
increasing the store’s market share through regular sales efforts.
Establish and achieve store profitability and sales goals
• The convenience store manager will establish and achieve the profitability and sales
goals identified in the annual budget. He/she will also:
o Maintain accurate cash control
o Maintain store security
Increase market share through regular sales efforts
• Review sales reports monthly with store employees
• Submit sales call recap monthly to management
• Enforce correct pricing
Reporting
Reporting involves submitting all required operational reports to management within the time
limits stated below.
• Submit daily invoices and sales recaps to management daily with no errors or
discrepancies
Purchasing
Purchasing involves purchasing products for resale.
• Purchase products of quality that will result in a minimum of customer complaints
• Ensure the cost of products will allow for competitive pricing while still meeting the
cooperative’s financial objectives
• Make purchases from outside the cooperative system only if they provide a substantial
financial advantage
Resale Pricing
Resale pricing involves establishing prices of products and services.
• Set prices that are competitive with industry guidelines and local competitors
• Set prices that allow the cooperative to meet sales and financial objectives
Inventory
Inventory involves managing inventory levels.
• Develop and maintain a system for monitoring and controlling inventory levels that
results in minimal shrinkage
• Supervise checking of all in-shipments for accuracy against the delivery ticket, proper
quantity, price as ordered, and quality
• Clear out obsolete inventories annually
• Maintain inventories at levels to assure service with a minimum of delivery delays, yet
maintain inventory turn goals
Service
Service involves providing and promoting the service necessary to meet the store’s goals.
• Enforce regulations to ensure an even flow to accounts
• Suggest and detail benefits and features of related products
• Handle claims and complaints promptly
• Supervise quality control to assure maintenance of product specifications
• Ensure all services provided assist in achieving store profitability
• Make arrangements ahead of time for coverage of duties in case of a planned absence,
such as vacation, or an unplanned absence, such as illness
• Lose no customers due to services provided by the store
Maintenance
Maintenance involves maintaining property, facilities, and equipment.
• Ensure property, facilities, and equipment remain in good repair and appearance
• Make recommendations on replacement, additions, or deletions of facilities and
equipment when needed and/or economically justified
• Maintain a clean and orderly store
• Arrange seasonal displays
• Lose no customer due to unsatisfactory equipment performance
Other Duties:
The Convenience Store Manager will uphold cooperative policies, perform other duties as
assigned by management, and will enforce and uphold the cooperative’s credit policy.
Uphold cooperative policies:
• Uphold all cooperative policies
Uphold cooperative credit policies:
• Make credit terms known to all employees and customers
• Do not charge to customers on COD
• Do not extend credit to customers who have not been approved by the credit manager
• Keep all personal accounts current
Perform other duties as assigned by management:
• Perform duties as requested by management