Conversion Rate Optimization Specialist

At ExWo we’re building a global digital platform focused on fairness, simplicity, and radical transparency. We’re not here to reinvent the wheel – we’re here to make it turn better.

Our mission is simple: put users first, cut the nonsense, and build a product that earns trust every step of the way.

We’re looking for a Conversion Rate Optimization Specialist to strengthen our CRO capabilities and turn data and user behavior into measurable growth. This role sits at the heart of our funnel - you'll run the experiments, read the signals, and shape the landing page experience that decides whether a visitor becomes a customer.

What You’ll Do:

Experimentation & Testing

• Plan, run, and analyze A/B and multivariate tests on landing pages.
• Turn insights into hypotheses and test ideas, then validate them with real data.
• Prioritize your testing roadmap based on impact, effort, and feasibility.
• Present test results with proper statistical backing - no fluff.

Landing Page & UX Optimization

• Hands-on work with Unbounce to help shape and fine-tune landing page content.
• Recommend UX, copy, and layout improvements that drive conversions.
• Work closely with the design team to deliver audience-specific landing pages that convert.

Funnel & Behavior Analysis

• Monitor user journeys to identify drop-off points and areas of friction.
• Use tools like heatmaps, session recordings, and funnel analytics to understand user behavior.
• Align CRO strategies with performance marketing goals across organic, RAF, and paid campaign objectives.

What We’re Looking For:

• 2+ years of experience in growth marketing, CRO, or performance optimization.
• Solid understanding of user acquisition funnels and key performance metrics.
• Hands-on experience with tools like GA4, Hotjar, Unbounce, PowerBI, or similar.
• Strong analytical thinking - you make decisions based on data, not guesses.
• Ability to spot behavior trends and translate them into UX and conversion wins.
• Familiarity with basic statistics and experiment design.

Nice To Have:

• Exposure to CRM strategies that tie into the broader growth funnel.
• Knowledge of conversion and personalization tactics to tailor user experiences.
• Background in iGaming, Fintech, or other high-traffic environments.

What We Offer:

• Competitive salary and discretionary performance bonus.
• Premium private health insurance, including dental care.
• €50 monthly flexible benefits allowance.
• Up to 25 days of paid annual leave.
• Hybrid working, including 1 work-from-home day per week.
• Opportunity to grow and have a real impact in a fast-moving international company.
• A collaborative environment where ownership, ideas and new ways of doing things are encouraged.

If you’re looking for a place where you can make an impact, take ownership and grow alongside the business, we’d love to hear from you.