Conversion Rate Optimization Specialist

You will develop and test conversion strategies, analyze web and user data, and recommend website improvements. You will conduct UX research, create audits, wireframes, user journeys, and reports, and communicate testing results and data-driven recommendations to clients.

Responsibilities

• Maintain conversion-rate optimization strategies using pop-ups and A/B testing
• Contribute to paid acquisition and retention strategies
• Develop and execute conversion and UX strategies
• Recommend website testing and user-experience improvements
• Create website audits, analytics reviews, user journey analyses, heuristic reviews, wireframes, information architecture reviews, task flows, user scenarios, and personas
• Conduct qualitative and quantitative UX research
• Apply web analytics, user segments, and audiences to optimization
• Communicate testing results and data-driven recommendations to clients

Requirements

• 2+ years of similar experience
• Web analytics proficiency
• Google Analytics or Adobe Analytics knowledge
• Testing platform knowledge
• Optimizely, Adobe Target, or OptinMonster knowledge
• Optimization reporting experience
• Digital marketing knowledge
• Website design knowledge
• Wireframing and functional specification experience
• English proficiency

Benefits

• Flexible working hours
• Free parking
• Sports and leisure
• Remote work option
• Time off
• Workspace tools or budget