Copywriter and Social Media Specialist

MaxBet is a rapidly growing company specializing in sports betting, gaming and gambling. Headquartered in Serbia, we have a strong presence in Bosnia and Herzegovina, Montenegro and North Macedonia. We are committed to setting new industry standards, delivering top-tier entertainment while upholding the highest integrity.

As we continue to grow, we are looking for a:

Copywriter & Social Media Specialist

City: Banja Luka

Responsibilities:

• Create engaging copy for social media, campaigns, CRM, promotional pages, banners, retail and other marketing materials.
  
• Develop campaign communication, including headlines, key messages, CTAs and supporting copy, in line with the creative concept and brief.
  
• Write and adapt scripts for TV and radio commercials.
  
• Adapt content to different platforms, formats and target audiences.
  
• Plan, create and publish content across the company’s social media channels.
  
• Monitor social media trends and suggest new content formats and ideas.
  
• Manage and continuously improve the company’s social media communication while maintaining a consistent Tone of Voice.
  
• Monitor audience reactions and identify relevant topics and opportunities for communication.
  
• Edit, proofread and improve existing content.
  
• Collaborate with creative and digital teams, designers and influencers.
  
• Track content performance and prepare regular reports with insights and recommendations.
  

Qualifications:

• 2+ years of experience in copywriting, content marketing or social media management.
  
• Excellent writing, editing and communication skills.
  
• Creativity and the ability to turn ideas into clear, engaging and effective copy.
  
• Strong understanding of social media platforms, formats and audiences.
  
• Ability to adapt copy across channels, from short social posts and headlines to promotional, CRM, TV and radio content.
  
• Good understanding of social media analytics and content performance.
  
• Strong organizational and teamwork skills.
  
• Proactive, independent and detail-oriented approach.
  

Perks and benefits:

• Hybrid work model with flexible working hours.
  
• Shortened working hours on Fridays (until 2:00 PM).
  
• Day off for your birthday.
  
• Reduced working hours for mothers whose children are starting kindergarten.
  
• Day off for parents of children starting first grade of primary school.
  
• Performance-based bonus opportunities in line with the position.
  
• Installment payment options with partner companies under signed agreements.
  
• Sports membership allowance.
  
• Full equipment provided and structured onboarding for every role.