Copywriter
Posted Updated
Responsibilities
- Collaborate with Client Leadership and internal teams to understand client goals, brand positioning, audience, and project requirements.
- Conduct industry, competitor, and audience research to inform messaging and content development.
- Translate briefs and strategic direction into clear, effective messaging across deliverables.
- Create compelling, accurate, and audience-focused copy that aligns with client objectives and brand standards.
- Ensure all copy reflects the appropriate tone, voice, style, and messaging for the target audience and channel.
- Write clear, concise, and effective copy for websites, landing pages, email campaigns, social media, paid media, video scripts, and other digital assets.
- Adapt messaging appropriately across channels while maintaining consistency and effectiveness.
- Apply SEO best practices and keyword integration to support content visibility and performance.
- Use AI tools to generate variations, explore messaging angles, and improve efficiency while applying strong editorial judgment.
- Apply brand guidelines consistently to maintain cohesive messaging across deliverables.
- Review, edit, and refine copy to ensure accuracy, clarity, consistency, grammar, and overall quality before delivery.
- Collaborate with designers, developers, and Client Leadership to ensure cohesive execution.
- Manage multiple deliverables within timelines, budgets, and scoped hours while maintaining accurate workflow tracking.
- Incorporate feedback and performance insights to continuously improve copy effectiveness and quality.
Requirements for the role
- 2–4 years of copywriting experience in an agency or similar fast-paced environment.
- Strong portfolio demonstrating writing across digital channels (web, email, social, campaigns).
- Understanding of brand, marketing, and content fundamentals.
- Familiarity with SEO principles and content performance basics.
- Experience using AI writing tools (e.g., ChatGPT, Grammarly) to support workflow.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
What we are looking for in a successful candidate
- Copywriting Fundamentals – Strong ability to write clear, concise, and engaging copy across formats.
- Brand Voice Application – Consistently applies established brand voice and tone across deliverables.
- Content Execution – Translates briefs into structured, effective messaging.
- Attention to Detail – High level of accuracy in grammar, spelling, and formatting.
- Adaptability – Adjusts writing style based on platform, audience, and objective.
- SEO Fundamentals – Basic understanding of keyword usage and on-page optimization.
- AI-Assisted Writing – Uses AI tools to support drafting, variation, and efficiency while maintaining originality.
- Time & Task Management – Manages multiple deliverables within timelines and scoped hours.
- Collaboration – Works effectively with cross-functional teams.
- Receptiveness to Feedback – Incorporates feedback quickly and effectively to improve output.
What we offer
- Base salary 60-70k
- Career growth & professional development opportunities
- Full health benefits (dental, eye care, massage, physio, etc.)
- Group RRSP participation
- Birthday Day Off!
- Hybrid work environment (1-2 days in-studio, Oakville)
- Work with an award-winning team that values innovation, collaboration & performance
Start Date: ASAP
Job Types: Full-time, Permanent, Hybrid [Includes both remote & in studio days]