Copywriter / Content Manager

We are looking for a Copywriter / Content Manager to be the voice of our brand for LATAM players.
You will write the texts players see every day: CRM communications, promo pages, banners, game descriptions, and on-site content. You will also ensure that content is published, maintained, and kept up to date.

Requirements
2+ years of experience as a Copywriter or Content Manager, including at least 1 year in iGaming, betting, or another performance-driven B2C product (FinTech, e-commerce, gaming).
Experience working with LATAM GEOs, preferably with knowledge of regional language specifics (voseo, local expressions).
English B2+ for team communication and localization of source materials.
Experience writing CRM copy (email, push notifications, SMS) with a focus on conversion.
Understanding of iGaming products: bonuses, wagering, free spins, slots, live casino, and sports betting.
Experience working with a CMS, back office, or CRM platform.
Ability to adapt the same message to different formats, lengths, and audience segments.
Portfolio with examples of promotional and CRM copy.

Responsibilities
CRM & Promotional Copy
Write copy for CRM communications: email, push notifications, SMS, in-app messages, and messengers (WhatsApp, Telegram).
Prepare multiple copy variations for A/B testing, including subject lines, CTAs, and offer framing.
Create copy for promotions, tournaments, bonus offers, and seasonal campaigns.

On-Site Content
Write and update website and app content: landing pages, promotional pages, banners, pop-ups, game descriptions, FAQs, and help center articles.
Publish and maintain content using our in-house CMS and back office.
Localize and adapt English content for LATAM audiences, considering regional slang, humor, and cultural context.
Proofread and adapt legal content, including Terms & Conditions, bonus terms, and Responsible Gaming materials.

Brand & Content Quality
Develop and maintain the brand's tone of voice and style guide for LATAM markets.
Collaborate with designers on banners and creatives, preparing briefs and copy.
Ensure all content complies with Responsible Gaming guidelines and avoids misleading claims.
Analyze content performance (open rates, CTR, conversions) and optimize copy based on data.

Team Collaboration
Work closely with CRM, Bonus, Game, Marketing, and Product teams.
Support the Marketing team with copy for social media, partners, and affiliates.

Nice to Have
Experience with Customer.io or similar platforms (Braze, Iterable, Mailchimp).
Basic knowledge of Liquid and HTML for email templates.
SEO copywriting experience.
Confident use of AI tools (ChatGPT, Claude) to improve efficiency while maintaining content quality.
Experience writing or editing Responsible Gaming and legal content.

Working Conditions
Fully remote work with a flexible schedule.
Direct influence on the product, with fast decision-making and minimal bureaucracy.
Opportunity to build the brand's tone of voice from the ground up and grow with the team as we expand across LATAM.
Paid vacation and sick leave.
Probation period: 3 months.
Performance reviews every 6 months.