Counter Sales Advisor – Kuwait

Key Accountability & Responsibility:

• Attends all walk-in parts customers over parts sales counter and provide them the necessary services for their parts needs.


• Promotes parts sales by utilizing interpersonal selling skills & Parts product knowledge.


• Uses CAT parts information system (SIS) & other parts suppliers parts Portals to identify correct part numbers for customers.


• Effectively Uses Dealer Business System (DBS) utilizing all related functionalities to process parts sales accurately.


• Records all parts’ sales transactions as per business needs, including Lost sales transactions.


• Use the online Channel (PCC) to prepare the quotes and process the customers’ orders.


• Prepare recommended parts lists and coordinates with Service team & Parts operation supervisor/BPM before finalization.


• Records accurate customers’ details on sales transactions & invoices including all necessary supporting documents.


• Processes customers’ parts orders and coordinate with warehouse staff on any special delivery or pick up instructions.


• Update the customer on B/O status and expected delivery time when needed.

Product brand & Al-Bahar image

• Promote and conduct business professionally in order to protect the integrity of Caterpillar brand and Al-Bahar image.

Company policies & procedures

• Ensure all departmental activities are carried out in accordance with the relevant standing instructions and other company policies.


• Develop and maintain a filing system.

QHSE policy & procedures

• Promote safety awareness and ensure compliance to HSE policy to maintain a hazard and incident free environment.


• Promote awareness of the significant environmental aspects and related actual or potential environmental impacts associated with the work.

Qualifications and Experience:

• Diploma in a related field.


• Minimum of 3 - 5 years of similar work experience in parts sales and operation.


• Thorough knowledge of spare parts and products knowledge.


• Ability to organize daily work activities.


• Good knowledge of Microsoft office package.


• Ability to communicate courteously and effectively with customers and colleagues.


• Ability to identify requested parts from manufacturer references.


• Excellent interpersonal and communication skills & with pleasing personality.


• Good Presentation Skills.


• Must be bilingual


• Preferable local transfer