Country Manager, Indonesia — KuyBeli

Reporting Line: Head of International Business Unit

Location: Jakarta, Indonesia

I. Business Context

KuyBeli is FF localized consumer content platform in Indonesia（https://www.kuybeli.com/）, officially launched in September 2025. Indonesia is the gateway market for FantasticFusion's Southeast Asia expansion, paving the way for replicating this model in other countries through local partnerships in the future.

KuyBeli is currently in the cold-start phase and urgently needs a Country Manager to lead the Indonesia team from 0 to 1 through PMF validation, localized operational system building, and commercialization execution.

II. Key Responsibilities

1. Full-Funnel P&L Ownership: Assume full accountability for KuyBeli Indonesia's P&L across content, traffic, commercialization, and user retention.
2. Local Business Development: Lead the end-to-end onboarding and management of KOLs, brands, and affiliate partners in Indonesia.
3. AIGC Content Platform Coordination: Collaborate with the AIGC platform team to ensure Bahasa Indonesia content quality, cultural relevance, and production cadence.
4. Cross-Border KPI Alignment & Model Codification: Align KPIs with B1/B2 teams, as the first landing case for overseas expansion into Indonesia, systematically consolidate and document the experience gained.
5. Local Team Building & Compliance Coordination: Recruit, train, and manage the Indonesia team; coordinate local compliance, tax, and office administration.

III. Requirements

1. 5+ years of experience in consumer content, e-commerce, shopping guides, or social media in Indonesia or Southeast Asia.
2. Indonesian local, native Indonesian speaker, fluent in English, with strong capability in local team building.
3. Startup experience / national-level business ownership experience, having independently managed the P&L of a country- or region-level business line.
4. Mature commercialization execution capabilities, with a verifiable KOL / top tier brand resource network and direct partnership relationships in Indonesia; experience driving product DAU (Daily Active Users) growth, user growth, and channel expansion is preferred.
5. In-depth understanding of Indonesia's local shopping guide, traffic referral, and cashback/affiliate marketing platforms (ShopBack.co.id, iPrice, Priceza, ACCESSTRADE) and the regulatory/compliance environment.

IV. Plus

• AI-motivated, with the ability to integrate AIGC tools into daily operations