Country Manager (Turkiye)

We are seeking an operational powerhouse and battle-hardened Country Manager (Turkey) to take complete commercial and operational ownership of our B2C brand in the Turkish market (with future oversight into neighbouring high-growth geos).

This is not a corporate management role—we are looking for a commercial "street fighter" and iGaming diamond who lives and breathes the Turkish market. You will own the local P&L end-to-end, orchestrate centralized marketing and product hubs, aggressively manage our B2B turnkey platform, and drive relentless GGR growth.

If you are a hyper-ambitious, data-driven operator who knows how to navigate the complex nuances of the Turkish iGaming landscape and wants full autonomy to scale a multi-million-euro business unit, this is your canvas.

Key Responsibilities

1. P&L & Commercial Market Dominance

• Total Market P&L Ownership: Drive aggressive, sustainable revenue growth (GGR/NGR), player acquisition, retention, and net margin profitability for the Turkish market.
• Commercial Strategy & Positioning: Define and execute localized go-to-market and promotional strategies that outperform local competitors and capture market share.
• Performance Forecasting: Deliver precise daily, weekly, and monthly commercial forecasts across active players, FTDs, CPA, LTV, and margin efficiency.

1. Localized Acquisition & Traffic Orchestration

• Affiliate Network Leverage: Utilize deep existing relationships across Turkish media networks and affiliate groups to secure high-converting, tier-1 traffic deals.
• Localized Marketing Execution: Direct paid media, SEO, social, and influencer strategies tailored strictly to Turkish player behavior and cultural nuances.
• Hub Orchestration: Direct centralized internal teams (CRM, VIP, Media Buying, Design) to ensure campaigns are localized, timely, and executed with zero friction.

1. Payments, UX, & B2B Platform Management

• Payments Orchestration (Critical): Continuously audit, optimize, and expand local Turkish payment methods (local bank transfers, crypto, e-wallets) to maintain market-leading deposit/withdrawal conversion rates.
• B2B Provider Accountability: Act as the primary internal Product Owner holding our third-party B2B turnkey provider strictly accountable for platform uptime, front-end speed, localization, and technical SLAs.
• Friction Elimination: Continuously test and refine the player journey—from registration to KYC and payouts—to maximize conversion and player satisfaction.

1. Player LTV, VIP, & Retention

• VIP & High-Roller Cultivation: Build and oversee localized VIP strategies to identify, hook, and retain high-value Turkish players.
• Bonus & Margin Guardrails: Audit promotional calendars, wagering mechanics, and bonus abuse to keep total bonus costs tightly controlled against GGR targets.
• Lifecycle Automation: Direct automated CRM user journeys (Welcome, Second Deposit, Reactivation) to maximize player lifetime value.

1. Regional Expansion (Nice-to-Have)

• Geographical Scaling: Identify, evaluate, and lead commercial entry into adjacent regional markets leveraging Turkish market infrastructure and synergies

Skills & Expertise Required

• Deep Turkish Market Mastery: Minimum 5+ years of direct, hands-on leadership experience running B2C iGaming operations specifically in the Turkish market. Native/fluent Turkish and professional English are non-negotiable.
• Battle-Hardened Operator: Proven track record of scaling an iGaming brand in gray/offshore environments, with deep knowledge of local payment channels, blocking mechanics, and proxy/mirror site management.
• P&L & Commercial Driven: True ownership mindset with a history of hitting aggressive GGR, NGR, and ROI targets.
• Vendor & Hub Orchestrator: Ability to command respect and drive results across third-party B2B software vendors and internal centralized marketing hubs.
• Street-Smart & Analytical: Equal parts aggressive networker (affiliates, payment brokers) and data-obsessed analyst (CPA, LTV, Churn, Margin)

Core Performance Metrics (KPIs)

• Revenue Growth: Gross Gaming Revenue (GGR), Net Gaming Revenue (NGR), and EBITDA Contribution.
• Acquisition & Conversion: First-Time Depositors (FTDs), CPA efficiency, and Registration-to-Deposit Conversion Rate.
• Player Lifetime Value: Active Players, Day 1 / Day 7 / Day 30 Retention Rates, and Customer LTV.
• Margin Efficiency: Bonus Cost Ratio as a % of GGR and Payment Processing Optimization.
• Product Performance: Local Payment Uptime, Deposit Success Rates, and B2B Vendor SLA Adherence