Country Manager - Vietnam

You will build and own Xsolla's market presence in Vietnam from the ground up, driving revenue growth, partner acquisition, and market share targets. You'll build and expand relationships with game publishers, developers, and platform operators across Vietnam while leading the local go-to-market strategy for Xsolla's full product suite, including Webshops, the Merchant of Record service, and X.LA country pages. You'll represent Xsolla externally at industry events, partner meetings, and with local regulatory and government stakeholders, ensuring all business activities comply with Vietnamese laws including gaming regulations, taxation, data privacy, and payment licensing requirements. You'll identify and close new business opportunities with game studios, publishers, and digital entertainment companies, collaborate with global product, engineering, and marketing teams to adapt solutions to local market needs, and build and mentor a local team as the operation scales. You'll provide structured reporting on country performance and serve as the primary point of contact for headquarters on all matters related to the Vietnamese market.

Responsibilities

• Own and drive Xsolla's commercial performance in Vietnam, including revenue growth, partner acquisition, and market share targets
• Build and expand relationships with game publishers, developers, and platform operators across Vietnam
• Lead local go-to-market strategy for Xsolla's full product suite, including Webshops, the Merchant of Record service, and X.LA country pages
• Represent Xsolla externally at industry events, in partner meetings, and with local regulatory and government stakeholders
• Ensure all business activities comply with Vietnamese laws, including gaming regulations, taxation, data privacy, and payment licensing requirements
• Identify and close new business opportunities with game studios, publishers, and digital entertainment companies
• Collaborate with global product, engineering, and marketing teams to adapt Xsolla solutions to Vietnamese market needs and preferences
• Build and mentor a local team as the Vietnam operation scales
• Provide structured reporting on country performance, including partner growth, monetization metrics, and strategic insights
• Serve as the primary point of contact for Xsolla headquarters on all matters related to the Vietnamese market

Requirements

• 10+ years of professional experience in gaming, digital payments, fintech, or digital entertainment in Vietnam or Southeast Asia
• Deep knowledge of Vietnam's gaming market — publishers, regulatory landscape, payment infrastructure, and major platform operators
• Proven track record of business development and commercial success in a senior individual contributor or leadership role
• Strong network within Vietnam's gaming and tech ecosystem
• Excellent verbal and written communication skills in Vietnamese and English
• Strong negotiation, analytical, and problem-solving skills
• Comfort operating with autonomy in an entrepreneurial, high-growth environment
• Experience building and leading a country or regional team
• Prior experience with merchant of record, payment platforms, or game commerce
• Background at a publisher, platform operator, or digital entertainment company
• Understanding of mobile gaming business models and monetization strategies
• Experience navigating government relations and regulatory compliance in Vietnam
• Established relationships with Vietnamese game developers and publishers