Country Manager

Position Summary

We are seeking an entrepreneurial and results-driven Regional Business Development Manager to lead the market expansion and offline channel strategy in Thailand. In this role, you will bridge global strategy with local execution—developing high-value designer/architect networks, establishing distributor channels, and building a strong spatial brand presence from the ground up.

Key Responsibilities

• Market Strategy & Brand Positioning: Provide market-driven insights to refine the brand's go-global strategy; plan and execute local promotional initiatives and offline/spatial brand activations.
• Architect & Designer Channel Development: Independently and collaboratively build relationships with prominent architects, interior designers, and design firms to integrate products into key material libraries.
• Agent & Distributor Network Expansion: Develop local agent and distributor channels; support local partners in showroom establishment, overall brand planning, and project execution.
• Cross-Border Liaison: Act as the primary operational link between overseas partners/agents and the global headquarters team to ensure smooth project implementation.
• Target Mapping & Cross-Industry Partnerships: Analyze local market segments to identify target accounts, establish cross-industry collaborations, and co-develop strategic sales plans with local distributors.
• Market Growth & Performance Tracking: Oversee comprehensive market development in Thailand, conducting regular competitive analyses and sales performance reviews to increase total market share.

Requirements

• Education & Language: Bachelor's degree in any discipline; professional proficiency in English; solid understanding of international trade concepts.
• Industry Experience: Proven background in home décor, building materials, or architectural surfaces, with an established network of relevant channels.
• Key Network (Preferred): Pre-existing relationships with local architects, interior design firms, large property developers, or general contractors in Thailand.
• Mindset & Leadership: Demonstrated capability to launch new markets from scratch, strong organizational acumen, and an entrepreneurial approach focused on win-win partnerships.
• Core Competencies: High resilience under pressure, strong crisis-management skills, and effective strategic planning ability.
• Work Location: Thailand (Remote with local travel)