CPO / Trade-In Product Manager

The Company

Built for Heroes and based in Florence, Texas, Staccato is a veteran-led American firearms manufacturer trusted by over 1,800 U.S. law enforcement agencies, including the U.S. Marshals Special Operations Group and the Texas Rangers. Staccato revolutionized competition shooting with the 2011® platform and is now building a comprehensive Ecosystem of subscription services, Ranch experiences, personalization, and community that extends the relationship with every Staccato owner beyond the point of purchase.

The Mission

Staccato’s mission is to proudly serve those who protect and embody American freedoms - ensuring everyday heroes have the reliable tools and the community they deserve. We build not just the best pistols in the world, but the deepest relationships with the people who carry them.

The Vision

Staccato’s vision extends beyond the firearm to a complete, high-performance Ecosystem - a lifetime relationship with every owner built through CARE, Ranch membership, training, personalization, and community. Staccato Ranch exists to unite the Staccato family in celebration of life, liberty, and the pursuit of excellence.

Role Overview

Reporting to theSVP, Consumer Direct (Ecosystem) the CPO/Trade-In Product Manager owns the full Staccato certified pre-owned business. Phase 2 launched and is generating revenue with no dedicated owner. The right leader will build on this foundation to create a certification program that establishes a premium price point above the used market, drives brand loyalty through a structured upgrade cycle, and keeps existing owners inside the Staccato Ecosystem rather than shopping elsewhere. A Staccato owner who trades in a Gen 1 for a Certified Gen 3 is not a lost sale - they are a deeper brand relationship.