I. OBJECTIVE / GENERAL DESCRIPTION

• Direct the activities of Craft, Specialty, and High-End brands to achieve sales related objectives.

II. PRIMARY DUTIES AND RESPONSIBILITIES:

• Direct, lead, motivate and develop department personnel including selection, performance management and employee relations.
• Develop, achieve, and monitor sales, distribution and draught placement goals and monitor performance results.
• Develop and execute sales promotions to drive volume, brand awareness, sampling and retailer relations.
• Develop, communicate, and monitor impact selling and incentive programs.
• Develop, implement and monitor Balanced Scorecard as it relates to all On-Premise Sales Departments.
• Select and retain a high functioning Sales and Marketing Team.
• Maintain proper inventory levels on Craft and High-End beers and communicating inventory to Team Leaders and sale personnel.
• Assist in the development and implementation of the annual business plan and wholesaler assessment program.
• Frequent assessment of sales and merchandising key processes and procedures to ensure maximum efficiencies and retailer satisfaction.
• Establish and monitor quality control standards (product freshness, finished product loss).
• Develop and monitor sales and marketing expense budgets in conjunction with Director of Sales. Monitor and approve all expenses and complete monthly variance reports.
• Ensure compliance with all legal guidelines.

• To Build and maintain strong relationships with our craft breweries
• To call on and maintain Stein Distributing top craft accounts
• Scheduling of craft brewer trip in and out of Boise
• Educate the entire sales team on new items.

III. SECONDARY DUTIES AND RESPONSIBILITIES:

• Develop craft relationship with chain accounts.
• Attend monthly and/or quarterly chain account call business reviews with KAM. Encourage chains to develop an improved craft presence with SDC Brands