CRE MARKETING

Role :

· To track leads generated by social media marketing/ ATL-BTL promotions, contact the customer and communicate specific lead to the appropriate sales person

· To track lead creation through CRM by sales personnel on the ground

· To track customer interface through influencer meets, electrician meets and verify through customer feedback and random verification through visits

Job Responsibilities:

· Interfaces with customers through the following initiatives:

o Addresses all queries raised by customers through toll free call and other online platforms and escalates as applicable

o Collates key customer data and wishes them on special occasions

o Makes random calls to customers to check product satisfaction levels

· Tracks lead generated by social media marketing/ ATL-BTL promotions

o Tracks toll free calls

o Tracks social media-FB, Insta, Linkedin, You Tube, India mart, Website

· Provides inputs on leads to impact conversion

o Verifies leads and creates lead in CRM for the sales team

o Share brochure and other content with prospective customer

o Allocates specific lead to the appropriate sales person for conversion and communicates the same

· Collates lead data for approval of the state head

· Tracks customer interface through influencer meets, electrician meets:

o Assists in coordination of the meet, if applicable

o Collates data generated by these meets and verifies authenticity of the same

o Checks customer feedback and updates CRM system

· Takes responsibility for proper distribution of POS materials:

o Assists in inventory management by checking the utilisation

o Tracks distribution of POS as per allocation

· Participates in improvement projects involving cross functional collaboration

· Keeps self, updated through continuous learning and critical exposure to contribute to current and future business imperatives

· Performs all such duties required for this role as per the changing business requirements and strategic objectives of the Organisation