Creative Designer (Copywriter)

Position: Creative Designer - Digital with Copywriter background

Employment Status: Project based (1 year)

Reports to: Assistant Manager / Manager - Graphic Design

Company Overview:

MR DIY Philippines is a leading retail company in the Philippines, offering a wide range of affordable and highquality household and lifestyle products. With over 800+ stores nationwide, we are committed to providing our customers with the best shopping experience.

We are seeking a talented and imaginative Creative Designer to join our dynamic team! In this role, you will be producing digital-first assets (static, GIFs, and short-form videos 630s) tailored for Meta, TikTok, YouTube, and Google. This role focuses on execution and adaptation, ensuring assets are on-brand, technically sound, and campaign-ready contributing directly to s digital-first creative impact.

Key Responsibilities

• Execute production of digital-first creative assets (static, GIFs, short-form video).

• Adapt concepts from Creatives Assistant Manager into platform-ready formats.

• Provide copywriting support (captions, scripts, short copy).

• Ensure all outputs meet platform specs and brand guidelines.

• Deliver files on time for campaign and media schedules.

• Maintain and update digital creative asset library.

• Actively support Creative reviews, brainstorms, and optimizations.

Key Result Areas (KRAs) & KPIs

1. Creative Output & Quality

Deliver 100% of executional assets per campaign as assigned.

• Maintain <10% revision rate after first submission.

• Ensure all assets are aligned with the Creative Assistant Managers concept direction.

2. Platform-Led Relevance & Innovation

Produce 3 platform-compliant asset versions per campaign (e.g., TikTok, Meta, YouTube, Google).

• Provide 1 suggestion per campaign for creative improvements or adaptations.

3. Timeliness & Execution Ownership

• 100% on-time delivery of assigned creative assets.

• Zero campaign delays due to asset readiness.

4. Performance Contribution

Support Assistant Manager in testing creatives by providing accurate, ready-to-launch variations.

• Contribute to campaigns that achieve 10% uplift vs baseline boosted posts.

• Ensure all delivered assets are optimized for performance benchmarks (CTR, ER, VTR).

5. Collaboration & Process Excellence

• Positive quarterly feedback from Assistant Manager and Digital team on support and responsiveness.

• Adhere to Creative team workflows and SOPs with zero missed checkpoints.

• Active participation in brainstorms and campaign creative reviews.

Ideal Candidate Profile

• Background: ~3 years in digital design, copywriting, or content production. Agency or in-house creative team background preferred.

Skills:

• Strong executional skills in design, GIF, and short-form video editing.

• Basic but solid copywriting ability for captions and scripts.

• Familiarity with platform specs (Meta, TikTok, YouTube, Google).

• Proficiency in creative tools (Adobe Suite, Canva, CapCut, etc.).

• Detail-oriented, organized, deadline-driven.

• Mindset: Execution-focused, collaborative, eager to learn, and proactive in delivering high-quality outputs that support bigger campaign ideas.

Join our team at MR DIY Philippines and be a part of a dynamic and growing company. We offer competitive salary and benefits, as well as opportunities for career growth and development. If you have a passion for design and want to make a difference in the retail industry, apply now!