Creative Designer

Things you’ll do:

• Take AI-generated assets the last mile — retouch, recompose, correct and finish the work the Studio cannot get right on its own

• Develop original creative assets such as icons where generation falls short, or where an entity needs something genuinely distinctive

• Edit photography: retouching, colour correction, compositing, masking, and preparing assets across placements and aspect ratios

• Edit video: cutting and pacing, colour grading, motion graphics, titling and subtitling, and versioning across formats and channels

• Work across the needs of five entities — holding each brand distinct while keeping the family coherent

• Own and continually improve the Brand DNA for each entity: the structured system prompts behind each creative asset type

• Diagnose why a generation missed — the prompt, the reference set, the asset type or the brand definition itself — and fix the cause rather than only the output

• Build and maintain the reference libraries, style frames and exemplars that teach the system what good looks like for each brand

• Track brand adherence across generations, so you can tell whether a change to the Brand DNA actually improved the hit rate or just moved it around

• Review the AI Creative Studio’s existing experience and find where organic feature growth has cost clarity

• Restructure its information architecture, navigation and naming so the tool stays legible to people who use it occasionally rather than daily

• Redesign the key flows and interactions — generating, iterating, comparing, approving and managing assets

• Raise the visual desirability of the interface, and build and maintain its UI components consistently

• Prototype and test your changes with the people who actually use the Studio, and iterate on what you learn

• Partner with brand, marketing, distribution and the entity teams to understand what each of them needs from the tool

• Work with engineers to ship the improvements you design, and see them through to the quality of what launches

• Share what you learn about getting good output from generative tools, so the whole team gets better at it

• Takes accountability in considering business and regulatory compliance risks and takes appropriate steps to mitigate the risks.

• Maintains awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company.

• Highlights any potential concerns /risks and proactively shares best risk management practices.

Requirements

• Around 5 years of experience spanning creative production and digital product design

• Bachelor degree or diploma in Design, Visual Communication, Digital Media, Fine Arts or a related discipline, or an equivalent body of work

• A work portfolio you are ready to share and walk us through. We want to see finished craft and the thinking behind it — include at least one piece of interface design and one piece of moving image

• Fluency across the toolchain: Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro or equivalents) and Figma

• Hands-on experience with generative AI creative tools, and a real feel for prompting, reference imagery, iteration and knowing when to stop generating and start editing

• The ability to carry a single idea across formats, aspect ratios, channels and audiences without losing what made it work

• An eye for accessibility and legibility — contrast, type size, caption and alt text — so the work reaches everyone it is meant for

• Self-motivated, with a strong sense of purpose: you see a problem and drive the improvement rather than waiting to be asked

• Collaborative and a good communicator — you can explain a design decision, and take feedback on your work without taking it personally

• A problem-solver who is curious about why something did not work, and patient enough to find out

• High level of integrity, takes accountability of work and good attitude over teamwork.

• Takes initiative to improve current state of things and adaptable to embrace new changes.