Creative Designer / Performance Creative Specialist
Summary
Design static and video ads for mobile apps, optimize creatives for Meta/TikTok, and analyze performance metrics to boost user acquisition.
We are looking for a Creative Designer / Performance Creative Specialist (part-time) to create advertising creatives for our mobile applications.
We need someone who understands not only design, but also what makes users stop scrolling, engage with an ad, click, and install an app.
Responsibilities
Create static and video creatives for Meta Ads, TikTok, and other advertising platforms.
Develop different creative concepts, hooks, and advertising scenarios.
Adapt creatives for different formats and target audiences.
Create multiple creative variations for A/B testing.
Analyze advertising performance together with the marketing team and improve creatives based on performance metrics.
Monitor competitors, trends, and advertising approaches in the mobile app market.
Use AI tools to create and generate advertising content.
Requirements
Experience creating performance creatives for mobile apps or digital products.
Ability to work with both static and video content.
Understanding of mobile advertising and user acquisition principles.
Ability to quickly create and test different creative concepts based on provided briefs.
Understanding of key performance metrics such as CTR, CPI, CPA, and ROAS.